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FAQ

Most Common Questions

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Why Do I Need SEO?

SEO is the marketing strategy involved in driving more traffic to your website through organic search engine results. Your business needs SEO because it helps you rank higher in search results and increases your online visibility. When people search for products or services online, they are more likely to choose one of the top five results displayed by the search engine. Thus, good SEO puts your business in front of more prospective customers who are likely to click through to your site and make a purchase.

How Does a New Site Help My Business?

Updating your website is important to your business for a number of reasons. To remain competitive in today’s online marketplace, your website needs to reflect the latest developments in terms of both looks and functionality. By redesigning your website every few years, you can ensure that it is as easy to navigate and user friendly as possible. An up-to-date site with accessible, engaging content will provide a better user experience. As a result, visitors will stay on your site longer, which should increase your conversion rate. A site redesign also helps you stay current with mobile technology. Since more than half of all website traffic is mobile-generated, your website needs to be optimized for mobile first and foremost. By concentrating on mobile-first web development, you can target the increasing share of the market that is moving to smartphones and tablets.

Can You Help Grow Our Revenue or Sales?

We help our clients increase their revenue by filling in the gap between what a client has in mind for their business and what their marketing materials and their website projects. As our marketing strategy begins to take shape, most of our clients see a return-on-investment 12X or more. For example, if a client spends $2,000 per month, he or she generates at least $20,000 per month or more. As far as acquiring new customers, some of our clients get a few hundred new customers per month (our largest ones), whereas our small business clients get approximately 10 to 20 new clients per month. Of course, each client is different, but all our clients agree that our digital marketing approach works and that they are eager to go bigger for even greater results.

Can You Guarantee Specific Results?

While some agencies are definitely much better than others at delivering results, no agency should offer guaranteed results or guarantee a top search ranking in Google. This is because they would be making a guarantee against something they cannot control. In other words, no marketing agency can control how Google ranks websites. As Google tweaks their algorithm, digital marketing agencies do their utmost to figure out what those changes were and update their client websites accordingly. Instead of guaranteeing results, a reputable SEO agency should use their knowledge and expertise to optimize your website with respect to search engine best practices in order to increase your ranking on search engine results pages.

How Long Will It Take to See Results?

One thing to keep in mind about SEO is that there is no such thing as instant results. Because every SEO strategy is different, there is also no set answer to how long it takes before you start seeing improvements from SEO efforts. Nevertheless, most SEO experts agree that businesses can expect to see meaningful results in 6 to 12 months. During the second half of the year, you will normally see the biggest gains. Always remember that SEO is an investment that requires constant attention to yield sustainable results.

How Will I Know Progress Is Being Made?

At NetLZ Consulting, we track our clients’ progress by compiling monthly analytics reports from Google that include information about user sessions, pageviews, locations, and conversions. We also keep track of keyword rankings to see which ones are making the most impact on their websites. In addition, we meet with our clients regularly to discuss their marketing progress and what they can expect to see in the next few months.

Where are NetLZ clients coming from?

We provide digital marketing services to clients all over the world. From clients near our East Hanover, NJ office, in Livingston, Morristown, Florham Park, West Orange, Roseland, Summit, Madison, Chatham and all surrounding towns, and counties, to NYC, NY and the surrounding states of PA, CT, DE, to businesses in CA, TX, MI, IL, GE, and all other states. We also provide digital marketing services to international clients in Europe, and Israel.

What Industries you Support?

NetLZ Consulting’s digital marketing services cover a wide range of markets. The following are a few of the industries we serve: legal, education, medical, hospitality, home services, B2B, B2C, event photography, event venues, commercial contracting, real estate, IT, tech support, shopping centers, ecommerce, and fashion.

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