Social Media Marketing - Facebook

facebook marketing strategy

Facebook is one of the original social media networks and touts 2.9 billion monthly active users in 2022, which is a 6.2% increase from the year prior. With around 7.9 billion people in the world, 36.8% of them use Facebook. With only 4.6 billion people in the world having access to the Internet, this means 58.8% of everyone online uses Facebook. Throughout 2020 and 2021, a whopping 79% of Facebook’s monthly users were active every day. The United States population reached 332 million people in 2022, which means that 54% of all American citizens have a Facebook account. 69% of Americans over 18 have Facebook and 77% of people ages 30-49 have it as well.

With so many unique and active users, it’s no wonder Facebook is so good for digital marketing purposes. In this day and age, if you want your business to have a successful marketing campaign, you need to utilize Facebook. Using Facebook as a marketing tool can help businesses build brand awareness, gather leads, grow an online following, and sell more services or products. There are many ways advertise your business on Facebook, and many of those ways are completely free.

How do you use Facebook for a successful digital marketing campaign?

The first step to creating a successful digital marketing campaign on Facebook is to set up a business page. This page will help you show off your business’s personality and character instead of just a list of products and services. Your business page is the perfect place to develop your brand identity and show both current and potential customers your company’s authentic side. Then, you need to decide who your target audience is going to be, as you need to consider them when curating content for your Facebook page. You can share images, links, videos, and much more, as long as it relates to your business and it seems like something your target audience would engage with.

Analytics are the key to using Facebook for digital marketing purposes

The best part about using Facebook as a marketing tool is that you can use Facebook Insights to discover which of your content is resonating the most with your audience. If you want to pay to boost a post, you can use the data provided by Facebook to see which of your posts got the most engagement. When paying for an advertisement, it’s important to know if it’s effective or not. With Facebook Insights, you can study your advertisement’s performance to ensure that your money isn’t going to waste. You should be evaluating your campaign’s performance at least once daily, if not more frequently, to make sure you can edit the advertisement while it’s still live to make it more successful.

Facebook is a great place to market your business, but it can be confusing if you are not an expert on social media marketing. To run a successful marketing campaign, one must diligently monitor their Facebook page and Insights, which can be quite time consuming. This is why it can be so beneficial to hire a digital marketing expert to handle your Facebook page. At NetLZ, we have experts that specialize in all different forms of social media marketing and are ready to help you take your business to the next level. For a free Facebook marketing consultation, you can contact us at (973) 599-1000.