Social Media Marketing - Twitter

twitter marketing strategy

Initially launching in 2006, Twitter is one of the most popular social media platforms. Twitter is a social media application that allows users to share short messages, referred to as “tweets,” with the rest of the world. Every day, over 500 million tweets are sent. As of November 2022, Twitter has 217 million monetizable daily active users. Twitter users tend to be educated, with 33% of users having a college degree or more. Of Americans who use Twitter, 34% of them earn $75,000 or more.

Before deciding to use Twitter as a marketing strategy for your business, you need to take a step back and evaluate your goals. Most likely, Twitter will not become your business’s main source of revenue, but it is a great place to build a strong sense of brand awareness and connect with your customers. To better understand how to successfully market your business on Twitter, it can be beneficial to check out your competition. This can help you figure out what strategies work and which don’t, while also providing you with inspiration for your own digital marketing campaign.

How do you successfully market your business on Twitter?

Figuring out your target audience is one of the most important steps of creating a successful digital marketing campaign. You can make the most high-quality and engaging content ever, but if you’re making it for the wrong audience, it will never convert into sales. Your audience may vary from platform to platform, so it’s a smart idea to reevaluate your audience for each social media platform you decide to use. For example, the majority of Twitter users are male (70%), so if your brand is more for women, Twitter may not be the best choice to market your business on.

On Twitter, keywords are very important since it is a text-focused social media application. Twitter’s internal algorithm that analyzes your content for keywords, letting you target users through specific keywords and phrases in your content. On Twitter, there are two types of keywords you need to be aware of: search keywords and timeline keywords. Search keywords makes it so your tweets show up whenever a consumer searches for a topic related to your brand, while timeline keywords are much more broad and lets you target words surrounding your brand.

While not as popular as social media applications like Instagram, Facebook, and TikTok, Twitter is still a thriving social media network with a lot of advertising potential. Twitter can be one of many digital marketing tools that your business takes advantage of. Marketing on Twitter isn’t necessarily a simple task, so getting advice from a social media marketing expert can be incredibly beneficial to your business’s digital marketing campaign. If you are looking for a free marketing strategy consultation, contact NetLZ at (973) 599-1000.