Online Marketing For Restaurant

Digital Marketing

While restaurants used to take reservations and pickup orders over the phone and record them on a sheet of paper, the advent of online food ordering websites like DoorDash and Seamless has shown how important digital marketing is to capturing diners’ attention.

An already competitive landscape, things have only become more complicated since Covid forced eateries to shift their business off-premise. As a result, restauranteurs have even more incentive to know how and where to reach both new and existing customers online.

Marketing Strategy

At NetLZ, we want to help you move your business forward. For this reason, we concentrate on building your restaurant’s online reputation.

In order to accomplish this, we incorporate many different elements such as organic SEO and local search, paid search marketing, and social media marketing into your overall marketing strategy. We also help you set up online ordering, whether you want to manage it through your website or your prefer services like DoorDash to handle it for you.

SEO and Local Search

Since nearly half of all Google searches are local nowadays, NetLZ uses a local-first SEO strategy that helps your eatery become more visible to online searchers. Because search engine optimization is still the best way to build brand awareness, we develop a long-term plan that will boost your restaurant’s popularity within your community.

Through organic search, not only can customers find you, but they can also find out about the type of food you offer. At NetLZ, we optimize your site content for the top keyword searches in the restaurant industry. And we constantly adjust our keyword strategy to find the best keywords for reaching users who want to eat what you offer within your region. We make sure that people near you will find you when they type or ask Alexa to find restaurants “near me.”

Paid Ads

NetLZ also realizes how important it is to balance out an organic search marketing strategy with a paid search marketing strategy. Consequently, we maximize your ROI by creating ad campaigns using Google Adwords that appear to people in your area looking for the type of food you cook. Our customized pay-per-click ad strategy draws hungry searchers straight to your site.

Social Media Marketing

In addition to our SEO and PPC efforts, NetLZ also takes advantage of social media marketing to bolster your restaurant’s reputation. While it does not cost anything to use social media and post content to your business’ feed or page, many restaurants now pay to advertise their businesses on social media. Indeed, social media has become the most popular advertising channel for restaurants. Not only is it easy to use, but social media also provides access to a very large customer base.

Popular social platforms like Instagram, Facebook and Pinterest are very helpful for connecting with audiences and showcasing your restaurant’s menu items visually. For this reason, NetLZ keeps your Facebook and Instagram pages current with recent events, photos, and any changes to your menu.

We also optimize your business listing on Yelp. By updating your business details, ratings, and reviews, we help you tap into a great source for local customers.

Our expertise and our extensive background with food service businesses makes NetLZ Consulting the ideal choice for any restaurant looking to expand their online presence and grow their new business.

Email Marketing For Restaurants

Email marketing is an essential tool for restaurants to build and maintain relationships with their customers. By sending targeted emails to their customers, restaurants can keep them informed about menu updates, special promotions, events, and other news related to the restaurant. Email marketing also offers a cost-effective way to stay in touch with customers and promote repeat business, which is crucial for the success of any restaurant. Moreover, email marketing provides an opportunity for restaurants to offer personalized recommendations and specials, based on customers’ preferences and past orders. This level of personalization can help increase customer satisfaction and loyalty, leading to more positive reviews and word-of-mouth referrals. 
Finally, email marketing also offers valuable data and insights into customer behavior and preferences, which can be used to improve the restaurant’s overall marketing strategy and drive business growth. In short, email marketing is a powerful tool for restaurants to build and maintain relationships with their customers, drive repeat business, and stay ahead of the competition.

Why Restaurants Need Digital Marketing?

Restaurants need digital marketing to reach and engage with potential customers online. In today’s digital age, many customers search for restaurants and read reviews online before making a reservation or visiting in person. By implementing digital marketing strategies, such as social media marketing, email marketing, and online advertising, restaurants can increase their online visibility and attract more customers.

Digital marketing can also help restaurants build relationships with their customers, encouraging repeat business and customer loyalty. By leveraging email marketing and social media, restaurants can communicate with their customers directly, share updates, special offers, and promotions, and receive feedback. This type of communication can help build trust and establish a relationship between the restaurant and the customer.

Finally, digital marketing provides measurable results and allows restaurants to track the effectiveness of their marketing efforts. By analyzing data and metrics, restaurants can adjust their strategies to ensure they are reaching their target audience and achieving their marketing goals. Ultimately, digital marketing can be a cost-effective way for restaurants to increase visibility, build relationships with customers, and drive more business.