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At NetLZ Consulting we offer a wide range of digital marketing services designed to maximize your online presence and grow your business.
Custom Web Design & Development
Your website is often your first impression for potential customers, and you may only have less than a second to make it count. Before we do anything, however, we research your industry for competition, market size, keywords and more. The next step is to design your site for that all-important first impression; we create a professional website that both expands your business and zeroes in on your target audience.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) for relevant keywords. It is a crucial aspect of digital marketing as it allows businesses to reach and engage with their target audience in a cost-effective and efficient manner.
SEO involves a combination of on-page and off-page optimization techniques, such as optimizing title tags, meta descriptions, and keyword-rich content, and building backlinks from reputable websites. By identifying the keywords and phrases that potential customers are searching for, businesses can optimize their website and content to rank higher in the SERP and appear in front of their target audience. Additionally, SEO provides valuable data and insights that can be used to improve the overall performance of digital marketing campaigns. By tracking and analyzing data such as organic search traffic, bounce rates, and conversion rates, businesses can make data-driven decisions to optimize their SEO efforts, content, and website design to improve the user experience and drive more conversions. Overall, SEO is a vital aspect of digital marketing, it helps businesses to increase their online visibility, reach their target audiences, and drive more conversions.
Paid Ads (PPC)
Pay-Per-Click (PPC) campaigns are a powerful tool for businesses looking to drive targeted traffic to their website and increase conversions. PPC campaigns allow businesses to advertise on search engines like Google and Bing and on social media platforms like Facebook and Instagram. Businesses only pay when a user clicks on their ad, making it a cost-effective way to reach potential customers. PPC campaigns allow businesses to target their ads to specific audiences based on factors such as location, demographics, and interests, which can help to increase the relevance and effectiveness of the ads.
PPC campaigns can also be optimized in real-time based on performance data, which can help to improve the ROI of the campaign. Additionally, PPC campaigns can also be used in conjunction with other digital marketing strategies such as SEO to improve the overall performance of the website and drive more conversions. Overall, PPC campaigns are a great way for businesses to reach their target audience and drive more leads and conversions.
Social Media Marketing (SMM)
Social media marketing is an essential aspect of any modern digital marketing strategy as it allows businesses to reach and engage with their target audience in a cost-effective and efficient manner. Platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer businesses the opportunity to connect with potential customers and build relationships with them in ways that traditional marketing channels cannot match.
Social media marketing allows businesses to share their message, products, and services, and to build brand awareness and loyalty. Additionally, social media platforms provide a wealth of data and insights that can be used to optimize campaigns and improve the customer experience. Social media marketing can also be used to create and share engaging content, such as videos, images, and articles, which can be used to drive traffic to the website, improve the SEO, and increase conversions. Overall, social media marketing is a must-have in any marketing strategy, it can help businesses to increase their online presence, reach new audiences, and ultimately grow their revenue.
Email marketing is a cost-effective and efficient way to reach and engage with your target audience, and drive more sales and conversions. With an open rate of around 24% and a click-through rate of around 3%, email marketing has one of the highest returns on investment of any marketing channel. It allows businesses to build relationships with their audience, promote products and services, and drive conversions through targeted campaigns.
Additionally, email marketing allows for personalization and automation, which can help to improve the effectiveness of campaigns and increase customer engagement. With the ability to track and measure the success of campaigns, email marketing also provides valuable insights into customer behavior and preferences which can be used to optimize and improve future campaigns. Overall, Email marketing is a must-have in any marketing strategy that can help businesses to increase their online presence and revenue.
Voice Search Optimization
At NetLZ we pride ourselves on being on the cutting edge of the intersection of technology and digital media. For this reason, we are already including voice search as part of our SEO strategy for our clients. As more consumers incorporate vocal search into their daily lives through their phones and smart speakers, SEOs will have no choice but to adapt their strategy to this trend. Instead of responding to this shift in the market, however, NetLZ is out in front creating content specifically targeted to voice search.
Industries We Serve
NetLZ Consulting’s digital marketing services cover a wide range of markets. The following are a few of the industries we serve: legal, education, medical and dental, hospitality, home services, commercial contracting, real estate, property management, security, IT and tech support, contractors and the trades, fashion, photography, and many others.