Search engine marketing or SEM also known as Pay-Per-Click (PPC) is one of the most effective ways to increase sales and visibility for a new or smaller business trying to gain traction in a competitive market. SEM refers to the process of increasing site traffic by buying ads that appear on search engines.
Advertisers rely on keywords relevant to their business to reach potential customers. Instead of paying for ad placements traditionally e.g. newspapers or magazines, businesses bid on keywords that customers are likely to use in search. The cost per keyword is based on the amount the advertiser is willing to pay every time someone clicks on their ad after a keyword search.
In other words, these ads are sold on a pay-per-click (PPC) or cost-per-click (CPC) basis. Additionally, businesses can pay on a cost-per-thousand impressions or (CPM) model if their priority is high visibility for their products or services.
Benefits of Using Paid Ads
PPC confers numerous benefits that traditional advertising or even SEO does not offer. Paid search ads enable businesses to gain a foothold in the market by instantly generating revenue. Moreover, they reinforce awareness as they become another touch point in the customer journey. An added benefit is that these ads allow the advertiser to target their customers directly instead of blanket television or radio ads.
How does NetLZ add value?
We use our expertise to develop effective ad copy that reduces acquisition costs while appealing to customers that are aligned with your brand. Furthermore, our extensive research generates keywords with high click-through rates and a strong ROI. We adapt campaigns to your city or neighborhood, an important promotion, or even an upcoming holiday in order to reach your target audience.
Why Small Businesses Should Consider PPC?
Small businesses in any industry need to constantly think about ways to grow their customer base and increase revenue. One effective way to achieve these goals is through digital marketing. One of the popular advertising methods is PPC, which is a digital marketing strategy where businesses place ads on search engines, social media platforms, and other websites and pay a fee each time someone clicks on their ad. PPC can be an effective way for small businesses to attract new customers, generate leads, and increase sales.
One of the primary advantages of PPC advertising is that it offers instant visibility for businesses. Unlike traditional advertising methods, where businesses have to wait for their ad to be printed or aired, PPC ads can be up and running in a matter of hours. This means that small businesses can quickly reach their target audience and start generating leads and sales. Additionally, PPC advertising allows businesses to track and measure their results in real-time, providing valuable insights into their marketing efforts.
Another benefit of PPC advertising for small businesses is that it is highly targeted. Small businesses can create ads that target specific keywords, demographics, and locations, ensuring that their ads are only seen by people who are likely to be interested in their products or services. This can help small businesses save money on advertising costs by only showing their ads to people who are most likely to convert.
In summary, PPC advertising can be a valuable digital marketing strategy for small businesses looking to attract new customers, generate leads, and increase sales. It offers instant visibility, real-time results tracking, and highly targeted advertising options, making it a cost-effective and efficient way to grow a small business’s customer base and revenue. Online paid advertisement can be beneficial for many industries including legal, medical, hospitality, service providers, restaurants, contractors and many others.