Social Media Marketing - LinkedIn

linkedin marketing strategy

LinkedIn is the most popular professional networking website. Unlike Facebook and Instagram that focus more on your personal life, LinkedIn is focused on building a network of contracts to help advance your career. As of 2022, there are over 830 million users in over 200 countries and territories. The people who use LinkedIn are often educated, as 50% of Americans with at least a college degree use LinkedIn, while only 9% of users have a high school diploma or less. Recognizing the types of people that use LinkedIn and how they use it is a key step in developing your digital marketing strategy.

A lot of businesses overlook marketing on LinkedIn and go straight for other social media platforms like Facebook, Instagram, and Twitter. While those are definitely great platforms for successful marketing campaigns, excluding LinkedIn could actually be doing your business a disservice. Data analytics have shown that LinkedIn generates leads 227% more effectively than Twitter and Facebook. On LinkedIn, you can drive traffic to your business’s website, find quality leads, and grow your professional network. LinkedIn is also a great platform to market job openings and discover new talent to add to your company.

How do you use LinkedIn to create a successful marketing campaign?

To market your business on LinkedIn, you first have to create a company page. For this page to be successful, you should make sure to keep this page up to date. It is important to optimize your business’s page using search engine optimization (SEO) strategies in order to get your page indexed on search engines like Google. It is recommended that you fill out 100% of the LinkedIn page, as those get 30% more views than those that leave areas blank. You should also incorporate keywords and phrases that potential customers may use to search for your business. You can include these in your page’s “About Tab,” where you should also link to your business’s website (links are essential for boosting your search ranking).

When trying to market your business on LinkedIn, it’s important to not act too “salesy” when posting content for your target audience. People on LinkedIn love fresh and new ideas, specifically related to leadership content. Using images to enhance your content is also a smart move, as images garner over 6 times more engagement than content that is text-only. Figuring out how to market your business on LinkedIn can become quite confusing, which is why it’s recommended to seek the advice of digital marketing experts.