Social Media Marketing - TikTok

tiktok marketing strategy

Available in over 150 countries with over 1 billion users and 200 million downloads in the United States alone, TikTok has become the fastest growing social media platform. TikTok hit 1 billion users in September 2021, which happened in a record-breaking 5 years after its global launch in 2016. In comparison, both Facebook and Instagram took 8 years each to reach the same milestone. Based on TikTok’s own research, they discovered that 1 in 2 Generation Z users were likely to buy something they saw on TikTok and 81% of users on TikTok use the social media application to discover new brands and products.

If you want to use TikTok as a digital marketing strategy, you should first evaluate your business’s target audience. While TikTok has users of all ages on the application, the majority of these users are Generation Z and younger Millennials. If this is your ideal target audience, then great! TikTok is a perfect digital marketing avenue for your business. Creating a digital marketing campaign on TikTok can help businesses increase their brand awareness, obtain more customer and potential customer engagement, sell more products and services, get feedback from both customers and audiences, provide customer service, and advertisement services and products to target audiences. There are various ways to advertise on TikTok depending on your business’s goals.

How do you advertise on TikTok?

The easiest and cheapest way to advertise on TikTok is to create your own content on the social media application. First, create a business account for your brand and then spend some time scrolling through the For You Page for inspiration and look through the trending topics and hashtags as well. This can help you discover the best content ideas to garner more engagement from your target audience.

While content is a great way to go, you have to be really consistent with it and hope it gains traction. A more surefire way to ensure that your business uses TikTok strategically is by making an official advertisement on TikTok. There are many different advertisement types available on TikTok, including in-feed ads, image ads, video ads, spark ads, pangle ads, carousel ads, Topview ads, branded hashtag challenges, and branded effects. As you can see, there are many ways to digitally market your business on TikTok, but it’s not as easy as uploading a 60-second video.

Having to market your business on TikTok and other social media platforms while also running your business can be quite the overwhelming task. Instead of taking on this challenge by yourself, it may be a good idea to hire a TikTok marketing expert to assist you with your digital marketing campaign. By hiring a digital marketing expert, you can stay focused on your business while still taking advantage of the marketing opportunities on social media platforms like TikTok. If you would like to learn more about TikTok digital marketing, you can contact us, NetLZ, for a free consultation at (973) 599-1000.