Generation Z’s Preferred Source of Information: TikTok As Generation Z’s affection for viral dances and quirky short videos on TikTok keeps growing, the scope of the platform’s influence is becoming hard to ignore. TikTok, with over three million downloads worldwide, isn’t just a source of entertainment anymore. It is slowly morphing into a prominent search […]
In the digital era, businesses are continuously striving to keep pace with rapidly evolving marketing landscapes. Undoubtedly, one of the paramount goals of any business is to increase its return on investment (ROI). It is the ultimate measure of a company’s success and growth. With the advent of digital marketing technology, businesses can leverage various […]
The AI-empowered future of Google Search diverges from common assumptions. Although the tech giant is working on a chatbot called Bard, its focus extends beyond just that. Transforming the homepage to mimic a ChatGPT-like messaging interface isn’t the path Google is pursuing. Rather, Google is integrating AI more prominently into its highly valuable existing search […]