What Is AEO in Marketing? Answer Engine Optimization (AEO) is the next evolution of SEO. It focuses on optimizing your digital content so that AI systems, voice assistants, and search engines understand and present your information as an authoritative answer. In the past, ranking on the first page of Google was the goal. Now, the […]
When it comes to SEO in 2025, backlinks are still one of the strongest signals Google uses to decide which websites deserve top rankings. If another website links to your content, Google treats it as a vote of trust. The more of those votes you earn, especially from credible sources, the more visibility and authority […]
What is the Zero-Click Future in Digital Marketing? The zero-click future refers to a search landscape where users find answers directly on search engine results pages (SERPs) without clicking through to a website. Google’s featured snippets, “People Also Ask” boxes, AI-generated answers, and knowledge panels are prime examples. In other words, people search, they see […]
How NetLZ Helps NJ Businesses Thrive in the AI Search Era Generative Engine Optimization (GEO) is transforming how people find businesses online. With AI-driven search tools like Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot becoming the norm, the way your business shows up in search results is changing — fast. At NetLZ Consulting, […]
Why You Should Use a Digital Marketing Company for SEO in 2025 The digital landscape is a dynamic, ever-shifting terrain. What worked for online visibility last year might be obsolete today, and this rapid evolution is only accelerating as we move further into 2025. For businesses striving to genuinely connect with their target audience online […]
What is AI-powered PPC? AI-powered PPC (pay-per-click) is the use of artificial intelligence and machine learning to automate, optimize, and improve digital advertising campaigns. These tools analyze massive datasets in real-time to fine-tune targeting, bid strategies, ad copy, and budget allocation—leading to more efficient results for businesses of all sizes. At NetLZ, we specialize in […]