A Guide for Small Businesses in New Jersey In today’s hyper-competitive digital landscape, e-commerce businesses must go beyond simply having a website. They must ensure their digital storefronts are optimized for visibility, performance, and customer experience. As artificial intelligence (AI) reshapes how consumers search for and interact with content, optimizing ecommerce SEO is not only […]
Google’s Search Generative Experience (SGE) is transforming how users interact with search results. Powered by generative AI, SGE delivers conversational, AI-generated answers, known as AI Overviews, directly on the search engine results page (SERP). This article explores what SGE is, how it works, its impact on SEO, and actionable strategies to optimize your content for […]
Google’s Search Generative Experience (SGE) is more than just a feature—it’s a transformation of how users interact with search engines. With AI-generated overviews appearing at the top of results, digital marketers must rethink how they create content, manage SEO, and structure paid campaigns. In this guide, we’ll explore the marketing implications of SGE and provide […]
Voice search has revolutionized how we interact with technology. Whether asking Alexa to turn off the lights, using Siri to call a friend, or asking Google for restaurant hours, voice commands are becoming second nature. According to Statista, over 125 million U.S. adults used voice search monthly in 2024. As voice assistants get smarter, businesses […]
What is AI-powered PPC? AI-powered PPC (pay-per-click) is the use of artificial intelligence and machine learning to automate, optimize, and improve digital advertising campaigns. These tools analyze massive datasets in real-time to fine-tune targeting, bid strategies, ad copy, and budget allocation—leading to more efficient results for businesses of all sizes. At NetLZ, we specialize in […]
What Are Micro-Influencers? Micro-influencers are social media personalities with follower counts typically between 1,000 to 100,000. Despite their smaller reach, they boast higher engagement, niche authority, and stronger audience trust than mega-influencers. For brands seeking cost-effective digital marketing solutions for local businesses, micro-influencers offer a powerful ROI, especially when supported by the right digital marketing […]
Why Visual Content Is Now an SEO Powerhouse The landscape of search engine optimization (SEO) is evolving rapidly. For years, SEO strategies revolved around keyword optimization, backlinks, and quality written content. But in 2025, visual elements are taking center stage, especially with the rise of AI-generated images. As search engines like Google shift toward visual-first […]
What Is AI Copywriting and Why Is It Everywhere Now? AI copywriting refers to the use of artificial intelligence tools to create written content—everything from product descriptions and blog posts to email subject lines and ads. In 2025, AI copywriting tools like ChatGPT, Jasper, and Copy.ai are becoming essential in digital marketing workflows. These platforms […]
What Is Cost-Effective Digital Marketing in 2025? Cost-effective digital marketing means generating the highest possible ROI with the lowest reasonable spend. In 2025, success isn’t about chasing every shiny new tool—it’s about strategy, personalization, and budget alignment. Businesses that win aren’t just spending smarter; they’re measuring smarter, too. If you’re wondering, how does having a […]
Short Answer: Yes, email marketing remains one of the most cost-effective and impactful strategies in digital marketing in 2025. With innovations like AI integration, hyper-personalization, and automation, businesses—especially in ecommerce and B2B—continue to see high ROI from well-executed email campaigns. Below, we explore why email marketing is still effective, the latest trends, and email marketing […]