Niche Marketing Strategies

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Niche Marketing

There is no doubt that the marketing world is a competitive field. An effective way to differentiate a company or business presence from the rest of the industry is to build a niche market and reach a specific audience. By only focusing on a small, but healthy segment of the market it is easier to become a leader in the niche. Developing a niche market has become a very popular marketing strategy of late but there are still a lot of businesses that are unaware about precisely how to connect with the audience. In order to effectively be able to establish a business in a niche it is important to engage with the audience through the proper use of content that interests the audience in a way that will showcase the proper expertise in the industry. Here are a few strategies to develop or improve a niche marketing strategy. (more…)

How does Google Work?

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Google logo

Google logo

Trying to figure out just how Google works has been a running question for several years now and unless you are an SEO expert with inside information how Google search really works can be a huge mystery. What type of process does Google use when deciding how to rank pages in SERPs? This is a very reasonable question but the answer is not a real easy one. The Google search algorithm can seem like a huge ugly beast especially when you consider that there are over 200 factors that contribute to the ranking of a site. Here are the basic steps Google takes when ranking search results. (more…)

Types of Online Content

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Content is king

Content

Many times businesses who do not employ a marketing professionals fail to look past a blog to consider other forms of content marketing strategies. Textual content is no doubt powerful but it is not the only type of content that should be considered when looking at marketing strategies. Even a blog is a versatile option as it can play host to a variety of content such as videos, audio files, and images. Most people are very much aware of how important it is to generate fresh content in order to have a successful marketing campaign and there is some argument as to exactly how many different forms of content that is available, some say as many as 14 unique types of content that can be used. It’s important to determine which types of content are going to be effective and profitable for each business and then use those which are most beneficial. Here are a few of the types of content that are not at the top of the list, but are certainly worth considering. (more…)

SEO for YouTube

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YouTube

YouTube

YouTube has grown to be the world’s second largest search engine. The site gets over 30 million unique visitors in one day. Videos are not that difficult to create with today’s wave of technology and it only takes a few seconds to have them up and running on the site. There are some specific ways that YouTube can be optimized for SEO. Businesses are quickly finding out that they can use YouTube to increase their visibility and their rankings with YouTube. Here are a few ways to make the most of it.

Content, Content, Content!

One of the primary ways that YouTube is beneficial is that it offers a platform to which fresh, new content can be added on a consistent and regular basis. The trick is to create videos that are interesting, solve a particular problem, answer a specific question, entertains, creates emotions or educates the audience. Discovering the type of topics consumers might be interested in relies on solid keyword research. You may also want to check out competitors to see what they are doing with videos to engage with their own communities. There are a few things to keep in mind when creating videos: (more…)

What is Negative SEO?

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Negative SEO

Negative SEO

Even though many do not understand it, negative SEO is a real threat. In its widest definition, negative SEO is any malicious action a person takes in order to harm another site’s ranking. If we think about it terms of the Penguin update, it typically means that someone has launched some sort of effort that is an attempt to make another’s link profile look really bad. In most cases, what this means is that a site has received numerous low-quality links or links from a huge number of domains that are typically not even relevant. These link based attacks on a site can be rather tricky and in a lot of cases they are very difficult to deal with. (more…)

SEO for Twitter

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Twitter

Twitter

In the quest for visibility, Twitter can be a very effective tool. It can be easy to think about how short a tweet is when compared to other forms of online content; but think about how far a simple tweet can reach. Digital marketing specialists are intent on capitalizing on how far one can reach when it comes to SEO best practices. Twitter is one of the “big three” when it comes to social networks and their popularity. It’s a very active site and it is important to know how SEO works for Twitter. Here are a few points that can be very helpful for optimizing Twitter.

Choose a Creative and Effective Name

Your username is how you are going to be identified on Twitter so choosing it is a very important step. A username has to be simple enough for Tweeters to be able to recall and it should be associated with you or your business. It is a good idea for it to be as close as possible to the name of a primary website or a person’s actual name. By choosing these types of terms for a Twitter username you’ll facilitate indexing by search engines and give followers an easy way to remember your information. Embedding keywords in a Twitter username can be an effective SEO tool. (more…)

SEO for LinkedIn

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Social Media Marketing

Social Media Marketing

LinkedIn is a social media network with a slightly different slant. It is not designed for social activities such as posting family photos or keeping up with the latest news on friends. LinkedIn is a professional networking site where both employees and employers can connect to expand businesses and careers. LinkedIn has about 225 million members and more than 3 million different company profiles. Nearly 90% of all Fortune 100 companies use LinkedIn for recruitment on a regular basis. There are many companies which trust LinkedIn to help them find talent while those searching for jobs advertise their skills through their profiles. There are many advantages for those who optimize their LinkedIn accounts. For one thing, LinkedIn has its own internal search algorithms and by optimizing your account you can be ahead of the professional networking game. Secondly, when a LinkedIn account is optimized it makes it easier for outside businesses to find it. Here are some of the primary SEO strategies that are necessary for optimization.  (more…)

SEO for Doctors

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SEO for Doctors

SEO for Doctors

In today’s competitive online market it is imperative to be on top of your game. Every professional including doctors should have a website by now and offer ways to connect with their clientele. Understanding SEO best practices and marketing strategies can be somewhat confusing but it is well worth the effort. In reality, in order to preserve the health of their practice, SEO strategies are essential. Having a web presence is essential for today’s physician but it is also important to employ effective SEO strategies in order for the site to be seen by consumers who will be benefited by the doctor’s services. There are three critical SEO strategies that doctors should be aware of.

The Need of Local SEO

A physician typically has a local office which they work out of even if they are associated with multiple local hospitals. Most of their clients are going to come from the immediate region around their office and for this reason local SEO is a must. It’s useful to get the site seen by consumers in the immediate area who can use medical services. Doctors provide services to those who live in the area and so using geo tags is essential when developing site content. In other words, it is far more valuable to an SEO campaign to use the term “rheumatology specialist inNew Jersey” than to just use the term “arthritis.” Besides just using geo specific content on a website, there are other local SEO strategies which can target persons within a specific region. The site’sMeta information should include geo tags as well. And it is also important to identify the office in local search engine’s directories. The point is to get the doctor’s office to show up in local search results. (more…)

Social Media Trends

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Social Media Networks

Social Media Networks

Social media has almost taken over the world! It may sound a bit exaggerated, but in reality it’s almost accurate. Most individuals have multiple social media accounts and are active on them on a daily basis. Businesses are using them more frequently in branding and marketing strategies. With the increased use of social media and the way it is become a standard part of everyone’s day it is certain that the trends this year are for businesses to develop more marketing campaigns which incorporate a variety of social media platforms. Some of the trends that took off in 2013 are bound to continue to increase and some new trends are likely to take off this year. There are a few trends in 2014 that are probably going to continue to be essential parts of business marketing plans. (more…)

Top Trends in Social Media Marketing

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Social Media

Social Media

Social media is not going anywhere anytime soon. As a matter of fact, the number and types of platforms continues to grow and expand rapidly. Even though social media started out with a way to connect with friends and acquaintances, it has become a valuable resource for business and can be an effective tool for advertising services or products. Over the last few years communication across social networks has moved from casual and friendly to incorporate professional communication as well. Now that this innovative form of communication has evolved into something so beneficial, where will it go in the not too distant future? Here are some of the most expected trends in social media for the coming year. (more…)

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