It’s almost become the Holy Grail of videos … to get yours to go viral. If you could only come up with one video that would germinate, grow, and infect the globe! It almost seems like a ticket to stardom in the video world, getting yours to be shared in what seems like an endless propagation until just about everyone on Earth has seen it. But how long do those viral videos really last? What’s the average lifespan of any video, for that matter? And if you do get your video to be shared nationwide or even worldwide, what happens then? How long will your video enjoy its heyday? (more…)
Every SEO expert knows it … SEO has changed in the past few years. The old rules are being replaced with new ones. And the problem with the new ones? Apparently, there are no rules. Okay, that’s an exaggeration. Of course, there are rules. The problem with the new rules is that some SEOs don’t know which rules that apply today, indeed, won’t apply tomorrow. Some SEO companies are even seeing SEOs who are still playing by those old rules. So, what are some of the things that SEOs might be missing in today’s online marketing trends? (more…)
February 2011 … it was the shot heard round the world … for SEO, anyway. That’s when Google first loosed Panda on the Internet world, and nothing’s been the same since. Yes sir, for years and years, the ‘world wide web’ (as it was called back in the olden days) was a happy place to be. Users frolicked in Information Shangri-la, and website owners sure were merry about all that frolicking. Google’s PageRank methods used things like relevant links to decide whether a site was worthy of preeminence; websites that contained content germane to searches ranked highest; and site owners vied for top spots by designing attractive sites with the most pertinent information. But then came the black hatters, and users began building hostility toward Google. So, Google came up with Panda. Panda made some people happy, and it made some people sad. Yes, it brought with it both glee and destruction. So how much has Google Panda really changed SEO? And what are top SEO experts saying about it now? (more…)
Top heavy. It just sounds bad … and it is. In fact, it’s so bad when it comes to your business’s website, that Google will penalize you for it. In online marketing trends, what does it mean to have a top-heavy website, you ask? Think about this. You’re sitting at your computer and you need some information. You type some relevant keywords into the search engine. You click on the first site that catches your fancy, and it’s nothing but ads halfway down the first page. You’re disgusted because it takes too long to get to the information you need … you know, the actual content … so, you swiftly click out of that site and go to the second one on the page … and then the third … until you’re so mad you want to spit at the search engine. But you don’t. (Because it is, after all, your computer.) But, there is one thing you can do, and that’s try a different search engine. Google and the other search engines out there hate that. Naturally, they want you to keep using their search engines, so they penalize sites that have too many distractions at the top that frustrate users. So how do you know if your website is top heavy and what can you do about it? (more…)
These days, page rankings are all about quality content. It’s only been a few years since Google introduced Panda, but that algorithm changed Internet searches forever. Some websites lost their top spots, and there were even businesses that lost millions due to its release. And with the recent unleashing of Panda 4.0, the stakes have gotten even higher. So, if you thought the changes in search engine algorithms affected websites in 2011, you may want to brace yourself for coming white hat trends for 2014 and 2015. SEO experts seem to agree, though, that quality sites have nothing to worry about. And since quality is what your business’s website should be shooting for anyway, these upcoming trends will probably be good news. (more…)
The person who came up with the idea that words can’t hurt you didn’t know anything about keywords. The fact is that keywords can be friend or foe. Keywords can rocket your website to the top of web rankings … or cause it to take a terrifying leap into a search engine’s 50-billion-page crevasse. Think that’s an exaggeration? Perhaps it is, but do you really want to roll those dice, potentially sacrificing the success of your business? Of course you don’t, and that’s why now is the time to get serious about choosing the right keywords for your website. The fact is that the right keywords can help you narrow your website to its most relevant target audience and help you anticipate changes in the market and demand for your products or services. But how does that happen? How much work is involved in determining the most suitable and relevant keywords that will upgrade your site’s ranking to the top? Will it take a lot of time, money, or effort to choose the right keywords? And most important, how do you know which keywords are the right ones that can help you get your website the first-page ranking it needs? (more…)
What’s all this talk you hear SEO experts doing about getting on page 1 of Google? How many pages are there, and why do you want to be on page 1 anyway? After all, if people are searching for you in search engines, they’ll find you, right? Well, not exactly. First things first. The question: How many pages does Google have? Funny you should ask. According to Worldwidewebsize.com, a website that constantly estimates, updates, and reports the true size of Internet, as of June 2014 the estimated size of Google’s index is upwards of … brace yourself … 50 billion pages! Say what?! It’s true. So, if your website is not on page 1, what do you suppose is the likelihood of your site being found among the 50 billion pages in Google’s database? Let’s put it this way. Did you ever hear someone remark that you have a better chance of being bitten by a shark on land than of winning the lotto? Pretty funny, huh? Not really, if you’re trying to win the lotto … or if you’re that one person in a trillion who’s been bitten by a shark on land. Okay, chances are you have a better chance of having your business found in the 50 billion pages in Google’s index than by being bitten by a shark that enjoys a land stroll every now and again. But, chances are also pretty good that you don’t like them odds any better than that landlubber-shark prospect. So what can you do to get your business’s website on page 1 of Google, anyway? And does it really make that much of a difference if you’re on page 1 or page 10 or page 100? (more…)
According to a 2011 article published in Forbes Magazine, 80 percent of consumers report using the Internet first in their searches for business services and products. More recent studies, however, show an even greater percentage of consumers heading to the web first. In a 2013 study performed by local media and advertising experts BIA Kelsey, 97 percent of consumers use the Internet first and foremost to find all manner of small business products and services. That’s right. Nearly all consumers rely on online advertising as their first line of inquiry when searching for your business’s goods or services. (more…)
Face it. Local business competition is a dog fight. How many businesses are there in your neighborhood or your city that sell the same types of products or offer the same types of services that your business provides? Chances are there are quite a few, and if you’re serious about selling product, making a profit, and just plain staying in business, you’ve simply got to step up your digital marketing strategies. So, with all the different types of marketing and advertising that are available in the business world these days, which ones should you include in your marketing campaign? Is it necessary to use the Internet? And if you embark on a digital marketing strategy and use the Internet as an advertising tool, should you purchase ads on local websites?
Most recent statistics show that more people now use the Internet to search for a service or product than ever, with a nearly two to one ratio in favor of Internet searches. That means if you aren’t advertising on a local website, more than two thirds of your potential customers are going to you competitors. And what’s worse is that some of your competitors are advertising on the web. Take for example Trulia and Zillow. Each launched less than a decade ago, these two real estate giants exist solely on the Internet. They are websites for real estate buyers, sellers, and professionals that extend their reach into local markets. Together, Trulia and Zillow account for, are you ready for this, 89 percent of the real estate market! Now, take into consideration the fact that Trulia recently announced a deal to purchase Zillow. That means that this one company will be the online real estate market. If your business is real estate, and you don’t have an ad on Trulia, you’re history.
Internet advertising has grown since its early days. The fact is that there came a surge of advertisers in the beginning that faded, largely due to practices that don’t exist anymore. Because of the changes that have been made, online advertising is back on top, and with companies such as Google, Amazon, and Yahoo experiencing gargantuan success, web advertising is here to stay. So what are the cost benefits you would experience by advertising your business on a local website?
True cost effectiveness
The first question on any business owner’s mind regarding any form of advertising is, “How much will it cost?” The fact is that local online ads are actually cheaper than any other form of advertising! In comparison to the high cost of television and radio ads that can only be seen when people are watching or listening, and newspaper ads that are, face it, a dying breed, online ads cost less to purchase and run. Advertisers pay only when their ads are clicked, meaning you know that a potential customer is interested before you pay anything.
Now that you know local online ads cost less, add to that the fact that your ads won’t reach just anyone watching or listening; they’ll reach your target audience. Unlike other types of advertising, your online ads on local websites will be targeted specifically to the people who are looking for your products or services.
Americans are spending more time on their computers than ever before, and this means they’re reading online ads much more than they are seeing television ads, hearing radio ads, or reading newspaper ads. And let’s not even talk about the fact that most people these days record their favorite television shows and skip over the commercials anyway. The chances of consumers seeing your ad are much greater than an ad in any other medium.
Ads on local online websites have the potential of being tracked. This capability makes them more effective than other types of ad campaigns because your ads can be adjusted and reformulated for even more specific targeting. You can tell just by how many clicks your ad gets and how much response there is to it the effectiveness of your digital marketing strategies and how to approach any necessary changes.
Quicker response time
Local online ads get a direct response from customers. When your target audience clicks on your ad, it’s actually engaging an interaction between you and your customers, and customers can respond in a timelier manner than with other types of advertising.
Your online ad can point to your website, making the chances of your customer base growing even greater. When potential customers click on your ad in a local website, they can be directed to your site with your ad’s intriguing message. There, they can learn so much more about your business and the benefits of purchasing your products and services. Additionally, your website’s content can teach them even more about your industry and why what you offer will benefit them more than your competitors’ goods and services.
Consumers have shown through their behavior that they prefer the convenience of quicker response time and the easier payment methods that are offered through the Internet. Additionally, because online ads are more targeted, your return on investment is greater, meaning there is less overall risk with a digital marketing strategy than with any other medium.
There’s never been another approach to advertising that can proclaim, with little argument that it will never die. Regardless of whatever popularity newspapers, radio, and television have enjoyed in the past, or even are enjoying now, the fact is that they’re all being replaced with new media. However, because computer technology is only getting better, the Internet is likely not going away anytime soon. The global reach of the web alone makes it the most valuable medium ever innovated by humankind. Now, can you let that kind of influence in the business world pass you by? Digital marketing trends are the wave of the future, without a doubt. There is simply no other viable possibility when it comes to advertising. A digital marketing strategy is a critical means of getting your business name, mission, and products in front of your widest target audience possible. For these reasons, the cost benefit of paid ads on local websites is immeasurable, all in favor of your business’s success.