What is the Internet of Things?

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The Internet

The Internet

Statistics suggest that in 2002 only 16.5 million households in the United Stated was equipped with fast internet service. Since that time the numbers have grown over 400 percent. With this sharp increase in the availability of high speed connections homes are becoming increasingly embedded with devices that have connectivity capabilities. Presently, only about one percent of the major appliances in US households are connected. But the use of the internet and wireless connectivity is increasing in theUSand is likely to be a booming business soon on the horizon. Since it is still in the early stages, it is still fragmented but companies are beginning to include design elements that allow various household appliances and other items to be connected to the internet. The “Internet of Things” where everything is connected wirelessly allows for ease of monitoring and can in many cases help save consumers money by eliminating or at least reducing losses. (more…)

Is Keyword Density Still Important?

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Good keywords

Good keywords

It’s not so much that keyword density is a thing of the past; it’s just an arena that has changed drastically. There was a day when any conscientious SEO expert would take the time to analyze every piece of content to ensure that the keyword density was correctly proportioned as there had to be just the right amount of keyword usage to please Google. And keywords had to be strategically placed in order to be most effective. The recent Hummingbird update changed the way we use keywords for good.

Hummingbird Update

With the latest of Google’s updates, keyword data is not accessible like it used to be. Google made some very stringent changes in its privacy policies and web developers no longer have ease of access to the precise keyword data they used to use.  There has to be a shift in the importance of keywords. This does not mean that they are no longer necessary or that there is no importance placed on them. Instead of taking the time to break down keyword data that is no longer available we have to shift our focus to creating content that is informative, relevant and engaging to users. (more…)

What is My Niche?

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Niche Marketing

Niche Marketing

In order for a business to succeed, it will have to obtain enough customers who purchase products or services that are being offered. In order to ensure a successful business venture, it is important to know what the typical customer might look like. Some argue that demographics are not important. However, let’s point out the obvious. How well would snow shoes sell in sunny southernCalifornia? How effective would a campaign be that tries to sell boats in the desert? It is important to know how to find the demographics of those who will be interested in your product or services and sell to them. This is called finding your niche, or your targeted audience.

 

Why is it important to define your demographics?

In order to ensure the success of your business you will need to have a clear idea of your customer base. There are some advantages to determining your targeted customers. (more…)

How to Promote a YouTube Video

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Video Online Marketing

Video Online Marketing Cloud

YouTube is a popular video hosting site which allows registered users to upload videos which are shared with the online community. There are literally millions of videos uploaded and viewed every single day. With this type of competition how are you certain that your videos are ones that will actually be seen by those you want it to reach?  It takes some time to create videos to upload to the site and you want to be assured that they are viewed by your intended audience. YouTube videos can be an integral part of a social media or digital marketing campaign. But just because you have created a video that is informative or entertaining does not mean that the online community will flock to it – just because. There are some reliable methods and strategies that can be employed to ensure that it gets in front of your audience. Here are some ways to promote a YouTube video.
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How to Promote a YouTube Channel

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YouTube

YouTube Channel

YouTube has grown to be the second largest search engine anywhere. For those who want to use videos as part of their digital marketing strategy, YouTube is likely the most powerful platform available. Video marketing can be an effective way to market and promote a brand, product or service. YouTube is a platform that allows users to upload videos. For the business it means uploading highly customized videos that can demonstrate their expertise and knowledge, offer how-to videos for consumers or showcase products and services. One of the greatest benefits of YouTube is that it is far reaching and can potentially go viral for little or no cost at all. Setting up a YouTube channel is relatively easy; promoting it is the next logical step. (more…)

Attract Visitors

How to Attract Visitors to a Website

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Attract Visitors

Attract Visitors

Although most business owners devote a large amount of time, money and resources into engineering an exquisite website, sometimes it receives little to no traffic, which is extremely frustrating and bewildering. It’s not that their products or services are weak, or the market need is small – it usually has to do with the lack of consumer awareness, in combination with being able to influence the completion of a sale. To add difficulty to online vendors, strong competition among brands creates an even greater need for marketing effectiveness from the beginning.

There is no time for guessing or making mistakes. The bad news is that your cry for attention is a needle among the humongous haystack of Internet-related sites, ads and calls-to-action. However, the good news is that there have never been more tools to engage website visitors than ever before in the history of marketing and advertising online. So, how can you differentiate your business website from the rest? Here are some effective ideas to attract visitors to your website, encourage them to share with others, and to keep them coming back for more. (more…)

How to Write for Facebook

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Facebook

Facebook

Even though Facebook is one of the most popular social network platforms and an essential part of digital marketing campaigns, it is not always that simple to create content that is suitable. It is certainly not a “one size fits all” type of platform. What works well on one page, may not work at all on another. Facebook has grown to more than 900 million users and it is one of the leading social networks that are used by the business world to connect with consumers. It is very important to create content for facebook that is appropriate for the platform, follows their guidelines and is effective for a digital marketing campaign. (more…)

How to Write for Twitter

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Twitter

Twitter

Twitter came on the social media scene in 2006 and became one of the most popular platforms almost instantly. It is a social site through which users can share and exchange content. For those who build an engaging and relevant community they can see increased traffic to their sites consistently. Twitter has provided a unique way to engage in a digital marketing campaign and is one of the leading social networks to this day. However, it is important to create twitter content, called tweets, in an appropriate manner. Making mistakes on tweets can have a negative effect on your brand and your website. You also do not want to over-tweet or you’ll be viewed as a spammer. (more…)

How to Write for a Website

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Good Content

Good Content

Website content has basically two purposes: attracting search engines and informing site visitors. A professional at any reputable SEO firm will express just how important the content is to a website. It’s important to develop high quality content that is visible and indexed by search engines; but also engaging to human readers. After all, search engines are not going to make a purchase, humans will. Generating content is very important to the site and without it the site is nonproductive at best. It is the content on a site that will not only engage users, but inform them and perhaps convince them to make a purchase or contact the business. But developing content is no easy task. (more…)

Fresh Content

How to Write a Press Release

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Blogging

Content Writing

A press release is an effective off-page SEO strategy that is used for public relations. These are very short when compared to other types of content but they are compelling and share newsworthy information such as a product release, a business event, or any other announcement that a business or organization may need made to their audience. In essence, it is a short news story that is sent out to targeted members. A press release is designed to pique the interest of the audience and it should contain all of the basic information such as who, what, where, when, how and why. It is a brief news release which outlines major facts in a journalistic style.

 

What makes press releases unique?

Unlike other content forms, a press release does not take on the flavor or style of the writer. A press release has to be written in a style that appeals to a broader, but more unique audience. The journalistic style of a press release more resembles a newspaper story which is sharing important information with the audience. There is no room for wordiness or extravagant measures. Instead, a press release is succinct and very to the point of the matter. It must be written in such a way that the first paragraph grabs the attention of the reader and sucks them in to find out more details. There should not be any “fluff” contained in a press report. Press releases are structured differently than any other form of written communication. The formatting includes datelines, headlines, subheads, boilerplates along with end tags. Each of these components must be included in order for the release to look professional.

 

Structuring the Content for a Press Release

Writing a press release properly can mean the difference between increased revenue and loss. These elements must be included in a press release:

 

  1. Headlines tell the audience why they want to read the press release. The headline is the first line of text on a press release and sums up what the release is all about. It is an effective tool which can grab the attention of the readers. It is important to write it from the perspective of a journalist. It should be descriptive and similar to a headline from a newspaper.
  2. The summary lets you quickly tell the audience about the newsworthy information. It has to be written in such a way that the reader gets the message quickly and succinctly. All of your main points should be addressed in about 3 lines maximum.
  3. The body should contain 2-3 paragraphs; and it should contain the dateline, an introduction and all the main details. The dateline will state when the press release is released and the city of origin. The introduction is the first paragraph of the actual release and usually answers who, what, when, where and why. The details are then filled in offering further explanations, background, statistics or any other relevant details. The body is typically between 3000 and 5000 words.
  4. The boilerplate, or “about” section should be repeatable. In other words, it can be used over and over on future press releases. This is usually a very short section which provides background information on the company or organization distributing the press release.
  5. Contact Information should be included. The last section should include essential contact information such as names, phone number, mailing address, and email address for the company’s contact person. It is a good representation of the company when the email address is the same as the organization that the release is about.

 

A press release is written in third person in order to sound more professional. Using third person also helps the release sound like a news statement rather than a story. A press release should contain all of the above mentioned sections, but it should be only one or two pages when it is finished. A good press release will be able to sum all the essential information up inside of two pages. Always proof read press releases and make necessary editorial changes as they will certainly receive more scrutiny than most other forms of media. The press release is considered a formal piece of content and should be treated as such.

 

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