Net Neutrality

What is Net Neutrality?

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Net NeutralityRecently we all went through a whole fiasco of “Net Neutrality” as it’s called, and this issue as not over as it is bound to be argued again and again by companies who own the pipes where our information travels and who want to make more profit. This is a newer term so to speak, but it’s nothing new really; bigger companies trying to make more money off a service that should be offered to everyone for the same price. Wikipedia explains it best when they say “the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication. The term was coined by Columbia University media law professor Tim Wu in 2003 as an extension of the longstanding concept of a common carrier.” If you have a contract with someone like Armstrong Cable or Comcast, you may have been subjected to this unfair practice. Say you have a contract with them for your home. It includes whatever products in the price of the contract (phone, internet, TV, etc.). Say this company offers $100 a month for 300 GB of internet usage @ 16mbps. But they also offer a $200 package at 300 GB of Internet Usage and 32mbps. This is an example of what Net neutrality is. It’s no longer being allowed, but some companies are still somehow someway doing it anyway. Here is a little more of an in-depth look at Net neutrality, what it is exactly and legal issues regarding the topic at hand.

Net Neutrality Supporters

People that support net neutrality, tend to not be ISP businesses. Instead, they tend to be consumers like you or me. The supporters of net neutrality want one thing and one thing only: The same service for the same price for everyone. You can guess why ISPs and other businesses that make money off of those ISP companies are not happy about this. Companies like Verizon and Armstrong are still getting away with doing things like charging certain people more or throttling or limiting the speed of the internet unfortunately. One of the biggest reasons for this and the reason why the FCC couldn’t stop them from doing it was that broadband companies are classified as information services (companies like Verizon). If you are considered a broadband company you can essentially use your ISP business and the speeds, however you want. However, if you are a common carrier, and you are charging some people more money for higher speeds, you can get into trouble with the FCC and will need to regulate your business. Personally, I like Verizon is a bunch of BS. Someone needs to do something about companies like this because it’s really unfair to charge someone one price for faster speeds and someone else a lower price for lower speeds. I think it all SHOULD be the same price and the same speeds. And yes, I am a net neutrality supporter! As are most people.

Paid Prioritization

When a company classifies itself as a common carrier, it essentially allows the FCC to ban something called paid prioritization. This happens when a company that offers ISP such as Armstrong or Comcast, charges third party businesses for faster access to its ISP customers. For example, let’s say that you visit YouTube and Twitter. YouTube pays that ISP for faster connections i.e.; prioritization to its traffic. On the other hand, Twitter does not. The conclusion would be that you would get faster access to YouTube and slower speeds to twitter. It also means that YouTube videos would load faster and pages would open quicker. It means that Twitter would take longer to open, search, surf, etc. Does something like this really exist?

It sure does!

Companies like Hulu and Netflix have already signed contracts with Comcast and Verizon which allow Comcast and Verizon to speed the internet up when it comes to streaming videos.

Pretty much all of the ISP providers in the USA do NOT like Net Neutrality and do not want it to happen. Why would they? It means more money in their pockets and more people to flock to their company and sign a deal with them. While Net Neutrality is not a “thing” yet, President Obama has commented on a petition on WhiteHouse.gov for people that want to ban this type of action. Obama has also urged the FCCs chairman to implement net neutrality by re-classifying ALL ISP providers as common carriers. Remember what we spoke about earlier; an ISP company that is considered a common carrier cannot charge one person more for higher speeds and one person less for lower speeds. Unfortunately, even though Obama is the president, he doesn’t exactly have the authority to change how the FCC is run, or lack thereof, so it might be awhile before we actually see any of this changing.

Free Speech on the Internet

Free Speech on The Internet

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Free Speech on the InternetWith this day and age, technology is above and beyond (I think) what anyone ever thought it would be. There are so many different websites, forums, content pieces, etc. A lot of people are also starting to realize that with a world of technology available, more and more people getting on these sites like Facebook, Huffington Post and privately owned domains and speaking however they want – good thing or bad? In one instance, it’s good. It’s a sense of community, getting to know people from all across the world, and sharing ideas. But, on the other hand it’s bad because it essentially gives people a way to hide behind a computer screen and think they can say whatever they want and get away with it. This creates a lot of bullying and abuse – all sorts of abuse, emotion, sexual, verbal, mental, etc. Essentially when it comes to freedom of speech our understanding of the term has been distorted in a big way. The reason for this is because people who attack someone or are nasty to someone on something like a forum, scream free speech from the rooftops, but they aren’t using it correctly or using their civic right correctly. In fact, most of the people going on and on about free speech and the freedom of speech act are doing it incorrectly, and only doing it because they want to use the term as a shield to hide behind. (more…)

Advanced on Page SEO

Advanced on Page SEO

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Advanced on Page SEOUnlike humans who can read content on our pages, search engines can’t do this.  So instead, we have to leave clues and incorporate a foundation onto our pages so that the search engines know what our website is about and what relevant keywords we are using.  This is why search engine optimization and on-site SEO is so important.  Without SEO, you may never have a search engine visit your page, index it, check up on the keywords you are using in your Meta data, etc.  Search engines, essentially help you get noticed more on the search engines so without them, well, you get less visitors plain and simple.  In order to send out social signals to search engines, you must first figure out what on site SEO techniques to use.  As you will read below you will begin to understand some of the best ways to incorporate on site SEO on to your website in a more advanced way.  If you aren’t doing these advanced SEO practices, I challenge you to start and see what results you end up with – they will most likely be more positive results than what you are seeing now! (more…)

SEO Tactics to Avoid

SEO Tactics to Avoid

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SEO Tactics to AvoidSEO is one of those games that changes and changes often.  What used to be considered good or positive, is no longer good or positive, instead its frowned upon.  Today, we will be looking at On-site SEO tactics you should be avoiding as well as link building strategies to avoid, especially if you want your website to be graced by Google.  First, let’s go over on-site SEO: (more…)

youtube video Traffic

How to Get Traffic to a YouTube Video

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youtube video TrafficIt should be no surprise that YouTube, like Facebook and Twitter is a great place to get some free traffic along the way.  But, there is one HUGE problem:  You have a lot of competition on YouTube.  In fact, YouTube itself has stated that YouTube users upload around 100 hours of video per minute, every single minute.  Wow.  Not only is that a lot of videos, but a lot of competition in the way of your own videos.  If you want people to watch your videos instead of the hundreds of thousands of other videos being uploaded by your competitors, you will have to act and think differently than them.  Chances are most of your competitors that are uploading videos on YouTube do it in a lazy fashion, they probably don’t even bother with SEO, but if you do it could mean you could gain a significant amount more of traffic to your videos than they ever could hope for.  If you want to know more about YouTube SEO or video SEO in general, keeping reading! (more…)

Attractive Website

How to Make a Website More Attractive

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Attractive Website

Having a website is about more than just adding in the right keywords to your Meta data and creating content.  No, it’s also about creating an attractive website to not only your visitors, but to the search engines as well.  Believe it or not, an ugly website can actually turn people away.  I’ve done it myself.  You visit a website with blindingly bright colors or really nasty ad color templates.  You’d be surprised at just how many people judge you, your business and your website from the colors you choose!  In all honesty, even though your mom always said to never judge a book by its cover, that cliché line is complete bupkis when it comes to the internet and your website!  Your website IS going to be judged and first impressions do count so it’s important that you think about certain things when creating a website.  Here are a few: (more…)

Get Traffic without Google

How to Get Traffic without Google

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Get Traffic without GoogleWhen it comes to your website and ranking, Google is King.  While some people don’t want to admit it, others will tell you that they absolutely go into panic mode every time Google changes its algorithm and they have to scurry to figure out how to make the monster happy.  This is stressful and while you might want to keep up with Google, there are other ways to get traffic believe it or not and they do not involve any of the big names in search engines.  Actually, to be honest, there are ways to keep traffic coming in and yet not using ANY search engine giant (Google, Bing, Yahoo, Ask).  If you want to stay independent from Google or you want to find more free-thinking independent ways to get traffic to your website, continue reading for a few small tips on how to do just that. (more…)

Website Visitors

How to Engage Website Visitors

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Website Visitors

So you’ve already taken the steps to setting up your blog or website. You chose your keywords, you decided the topic you wanted to write about and more importantly – you optimized it for SEO reasons and submitted it to search engines. Now what? Well, if you are like most people, you will write a blog. Just words on a site. But, if you want to find a way to really engage your visitors or even if it’s not your business blog and you are just creating web 2.0 websites, you need something more than just words. You need a way to make the page visually striking, something that makes it different than all the other sites like yours. You know as well as I do that reading an all page text can be a little boring sometimes. In fact, for some people it can be as bad as watching paint dry! This is not the site you want. You want something colorful. You want something that will catch the reader’s attention. You want… Rich Media. Essentially, rich media is any of the following types of objects that can be placed on your website: (more…)

Penguin 3.0

What is Penguin 3.0?

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Penguin 3.0

Penguins, Pandas and Pigeons oh my! No one really knows why search engine King, Google, actually uses fury sweet little animals for their algorithms. Maybe there isn’t a reason; maybe they just do it because they can. Not only does Google use Algorithms for its updates, but they also use even cuter animals to “watch” over your documents on Google Docs – though that’s a little creepier seeing an Aardvark or a Wooly Mammoth watching you type. One of the newest updates of this year was another P word – Penguin. But, this time it was Penguin 3.0 which took over its predecessor Penguin 2.0. If you have heard of 3.0 you might be wondering what the deal is or how it effects you as a business. October 17, 2014 marked the day of the update, here are some things you should be aware of if you are not already. (more…)

Meta Descriptions

How to Use Meta Descriptions

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Meta Descriptions

Hopefully you already know what a Meta description is, especially if you have a website or even ever built a free one using a website builder. But, in case you don’t know what it is or you do know what it is but want to learn how to use them properly and write them properly, it’s a good idea to continue reading below. Meta descriptions are ultimately pieces of information on your website that are HTML coded that explain what your website is, what topic it is or what niche it is and what search engines as well as people can expect upon visiting your website. Ultimately whether you use it for SEO purposes or for people purposes, they are utterly important to the foundation of your website. Thankfully, unlike a lot of other on and off site SEO, let descriptions are really easy to find, create and write. But, if you do have issues or you want some way to let someone else handle all the SEO stuff for you, you can find someone like an SEO company in NJ to do all of the hard and complex work for you. (more…)

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