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Cost Benefits of SEO

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Search engine optimization isn’t important if you own a business. It’s necessary. It’s unavoidable. It’s critical. There’s just no such thing in today’s cutthroat web world as success without SEO. Experienced and knowledgeable SEO experts and SEO
companies
have the capabilities of creating workable and beneficial digital marketing strategies that help businesses soar to the top of search engines. Look, can you get by without SEO? Probably, but the fact is you’ll be fighting an uphill battle that ends with you and your business right back where you started … at the bottom. So why fight it? The questions when it comes to SEO, just like any other type of marketing strategy, are how much of it is enough and how to determine the cost benefits. Since, undoubtedly, you’re going to market your business anyway, it’s best to analyze how much of those marketing costs should go to search engine optimization.

 

When determining the cost benefit of any marketing strategy, naturally, you must measure its usefulness against expenditures. There was a time, quite a few years ago now, that digital online marketing strategies weren’t necessary to build a business. Those days, however, are long gone. Simply put every person who wants success for their business needs a website, and that means that every business must do some sort of online marketing. SEO has become the cornerstone of digital marketing strategies because SEO experts exponentially increase traffic to websites. Here are some of the most measurable and significant advantages of the services provided by SEO companies and experts:

 

Know your audience

Bulls-eye! SEO experts are aptly named because they know search engines, inside and out. They know how to wield their power and make it work to your business’s advantage. They don’t just understand keyword use. They spend hours each day mastering keyword relevance, and that’s something you just don’t have time to do. SEO companies and their experts get to know your target audience, and they know how to put the two … keywords and your business … together in a way that optimizes visitors to your website. Sure, you want clicks, but if your site is busy getting clicks from people who are too far outside your target audience, you could get a million clicks a day and still not be successful. The fact is that you need targeted traffic to your site, and that’s where SEO and SEO experts come in.

 

ROI

As a business owner, it’s vital that you maximize your return on investments. Statistically, for every 1,000 clicks you get from an advertisement you’ve bought, you’ll get a max of 2 percent of those visitors making a purchase. Now, measure that against the proven 4 percent conversion to sales you get from SEO, and you’ve doubled your sales with just one adjustment to your digital marketing strategy. Because SEO companies and SEO experts are immersed in search engine optimization, its tools, its possibilities, and its outcomes day in and day out, they have become skilled at continuously revamping your website and its content in order to keep your business at the top of the search engines.

 

Search engine standing

Search engines are constantly going through algorithm changes. That means your business and your website need constant attention to overcome those changes in order to keep your site progressive. It’s not enough to just put a website together, get some good content up, and hope for the best. When you purchase an ad, it just sits there, waiting for someone to click on it. In addition, you have to keep constant watch on those ads, hoping they’ll be successful. And if they aren’t, you need to pitch them and find new ones, hoping the new ones will help to drive traffic to your website. SEO experts continuously edit and adapt your website to make sure it never gets lost in algorithm transitions. Your website will not only gain visibility in the beginning. It will be constantly formed, molded, and reworked to ensure that it holds its good standing in search engines, driving more visitors to it than ever.

 

Competitive edge

There are a ton of businesses out there that are using SEO companies and SEO experts to drive potential customers to their websites. Of course, there are a ton of them who still aren’t, too. So who’s getting to the top of the search engines? Undoubtedly, the ones who are using SEO. It’s quite possibly the reason your website isn’t getting the traffic it needs or deserves. If you’ve been wondering why your competitors are getting an edge on you, it’s likely because they’ve become SEO savvy. But what does it mean to be SEO savvy? The good news for you, as a business owner, is that it doesn’t mean you have to learn all those intricate aspects and details about search engine optimization. That’s the job of an SEO expert who knows how to create the right web marketing campaign for your specific business. An expert in the field of search engine optimization knows the right questions to ask, the right approach to take, and the right keywords your site needs, and can devise just the right blueprint to minimize insignificant clicks on your website and maximize targeted traffic.

 

Marketing your business in today’s world of Internet searches and online purchases takes powerful online customer engagement. Of course, without the proper search engine optimization tools and know-how, it won’t matter how brilliant or captivating your website is, because no one will be visiting it, and that means you can kiss all those potential customers goodbye. The simple fact is that no other digital marketing trend can come close to driving as much traffic to your website as SEO, when it comes to weighing benefits with outlay. And that’s what SEO companies do. They stimulate as many potential customers as possible to your business’s website. You might say that SEO experts are driven to driving traffic to your website. Without SEO as one of your top digital marketing strategies, your business will get lost in the search engine shuffle.

Millennials

How to Market to Millennials

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Smart businesses stay up on the latest marketing trends and by now are well aware that this Millennial generation is not only the largest group to market to, but they are now heavily involved in the economy and have money to spend. Businesses which fail to market to Millennials are missing out on a huge opportunity. But beyond being the largest group size wise there are other characteristics which should be helping digital marketing professionals focus on this group specifically. This generation of post 1980 babies are very savvy and are used to informing and entertaining themselves with the click of a button. They want what they want and they want it now! This generation is very intelligent and remain tightly connected with parents and family which means they influence many other purchases while making their own. Millennials form obvious buying habits and brand loyalties. The business who can effectively market to them will have loyal customers forever. Here are some marketing tips that can be used to reach Millennials. (more…)

Facebook Fan Page Etiquette

Facebook Fan Page Etiquette

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The social media world can be a very exciting place, and it can be way too easy to get carried away. While it’s not all that bad to be excited about what you do as digital marketing professionals, you can inadvertently make a lot of costly mistakes along the way. Obviously by developing a Facebook fan page the idea is to grow a larger fan base and increase the reach of our company or brand. The idea is to share our content, or material by posting it on our page, fans or followers like it and repost it which makes our material visible to a much larger crowd. There are certain rules of etiquette which are applicable to fan pages and if they are not followed you can find yourself banned from some pages and end up with broken relationships by mistake. There are some important rules of etiquette to be followed that can help keep you in good standing with Facebook and your fans. (more…)

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Texting Etiquette

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Texting has become a major means of communicating in today’s fast paced world. It’s quite convenient to send someone a text when meeting up for a quick brunch or a cup of coffee. A text message might help a parent locate their teen after an event, or the teen may text their parent when they are ready to be picked up. Texting is a very simple and fast way to relay short and quick messages to each other without having to use up call time or stop what you are doing. But just like every viable form of communication, there are ways to practice proper etiquette when texting. Although in many cases, the “rules” of text etiquette are unspoken, these are good reminders of how to maintain good manners while sending a text to a friend or colleague. (more…)

Social Media Marketing Etiquette

Social Media Marketing Etiquette

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There is no doubt that social media plays an important role in modern marketing strategies and plans. Social media marketing is definitely an essential element but if it is used inappropriately it can cause more damage than good for a marketing campaign. There are certain guidelines which should be adhered to whether they are spoken or just understood. It’s important for a business to maintain proper etiquette when engaging on the various social media platforms. Here are a few rules of etiquette to help marketers understand how to conduct yourself across social channels online. (more…)

KeywordResearch_graphic

How to Optimize a Blog

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For many people who already have a blog there is a good understanding of the importance of blogging. Even a casual blogger may be aware of the basic SEO strategies which help the blog as a whole be found by the major search engines. But there are a lot of bloggers who fail to take advantage of a blog’s full potential by optimizing blog posts. Of course the first priority is going to continue to provide fresh content that is interesting to your audience but there are a few other ways to optimize each post in order to get more traffic from the search engines. Here are a few tips to help you optimize posts. (more…)

Types of Content Marketing Platforms

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Digital marketing professionals have a variety of social media platforms to choose from; and no, they are not all created equal. There are a variety of platforms which support different media types. When you are looking for appropriate social media site to use for your business, one criteria that is important is the type of media you will be using to reach your audience. The only things that the sites have in common is that they are social. What you are going to put up on the sites will vary. Today digital marketing best practices dictates that we look past the most commonly used social platforms like Facebook, LinkedIn, Twitter and Pinterest to build a social strategy that allows for a variety of ways to share information with a target audience. There are basically five types of social networks, or social media sites. These different social sites use various types of content to reach an audience.

Written, Textual or Visual Content

One type of social site supports various types of written or visual content. This includes sites like blogger, WordPress or Slideshare. These display written or pictorial content that is engaging, builds awareness or establishes a person as an authority in their industry.

Live Audio Media

There are several sites which offer live sharing like Livestream, Blog Talk Radio or UStream. These are set up in such a way that you can broadcast live to your audience. Listeners on Blog Talk Radio have the option of calling in during a live broadcast to speak with the host if they would like. These are similar to radio or television broadcasts and they are live. Usually, after the shows are completed live, they are archived and made available to view on site as well.

Video Sharing

YouTube used to be the lone ranger when it came to sharing videos with an audience. But today there are Vine and even Instagram Video that are making waves in the video sharing arena. The content on these types of social sites is only video. They can be any style or genre of video from home videos to animated videos or even multi-million dollar commercials. There is a strong move by digital marketing professionals to make short, effective videos.

Image or Photo Sharing

There’s an old saying which says that a picture is worth a thousand words. This may be nearer to the truth in today’s online social atmosphere. Images are on the rise on social sites, but even more so on sites which are designed solely for images. Think Pinterest or Instagram, all of the content on these networks are photos. They do not have to be solely personal photos, but they are all images which are displayed on sites devoted to sharing photos with the rest of the world. In a recent study, researchers found that nearly 50% of those who respond are more likely to engage with a brand that posts photos rather than other media forms.

Micro-Blogging Sites

Twitter is actually a micro-blogging platform. A micro-blog basically allows users to exchange very short, or small posts. These are nowhere near the length of a typical blog. Sites like Twitter or Typepad allow status updates and sayings that stay within a very limited character limit. These sites do not promote lengthy debates or discussions. They are made to make a statement and then move on. Although these are relatively small they offer a great way to connect and interact with your audience. They are also valuable for informing your audience what is going on with your brand.

Choosing the Right Social Platform

Understanding the layout of the social media world is a great way to get started in social media marketing. But it can be difficult to determine exactly which platforms are the best to use. The first step in choosing a social platform is deciding the type of media you are going to use for communication efforts. Some of this relies heavily on the target audience itself and the types of platforms they use.  In order to get a good return, begin to research some of the smaller platforms. Find the platforms that are frequented by your specific targeted audience and adapt to a selected number of manageable sites. This will help reaching your audience be a lot simpler and easier.

WordPress

Top Content Marketing Platforms

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One of the most powerful branding tools for digital marketing professionals is content marketing. The key to successful conversion is using the business’ core message to build on and then communicating with the target audience and then cultivating momentum enough to reach past your primary audience to a secondary audience. Ultimately you want to generate shareable content as part of your marketing strategy so that it engages readers and offers them value. It is very important to use a content marketing platform which is going to help you define your particular brand and give it a unique point of view. There are literally hundreds of these types of platforms to choose from; but some of them rise to the top in the content marketer’s tool box. (more…)

Content Marketing Strategy

How to Create a Content Marketing Strategy

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Content marketing may sound simple in premise, but in reality it can be very challenging.  Creating content can be a time consuming task and it can be frustrating to post what you believe to be a great post only to have it generate small amounts of traffic or get no interaction from the audience. But it still remains true that content marketing is a viable part of an SEO strategy. Digital marketing professionals work to develop strategies which ensure success. There are several steps that you can use to develop a sort of blueprint for content marketing. (more…)

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