Advanced on Page SEO

Advanced on Page SEO

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Advanced on Page SEOUnlike humans who can read content on our pages, search engines can’t do this.  So instead, we have to leave clues and incorporate a foundation onto our pages so that the search engines know what our website is about and what relevant keywords we are using.  This is why search engine optimization and on-site SEO is so important.  Without SEO, you may never have a search engine visit your page, index it, check up on the keywords you are using in your Meta data, etc.  Search engines, essentially help you get noticed more on the search engines so without them, well, you get less visitors plain and simple.  In order to send out social signals to search engines, you must first figure out what on site SEO techniques to use.  As you will read below you will begin to understand some of the best ways to incorporate on site SEO on to your website in a more advanced way.  If you aren’t doing these advanced SEO practices, I challenge you to start and see what results you end up with – they will most likely be more positive results than what you are seeing now! (more…)

SEO Tactics to Avoid

SEO Tactics to Avoid

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SEO Tactics to AvoidSEO is one of those games that changes and changes often.  What used to be considered good or positive, is no longer good or positive, instead its frowned upon.  Today, we will be looking at On-site SEO tactics you should be avoiding as well as link building strategies to avoid, especially if you want your website to be graced by Google.  First, let’s go over on-site SEO: (more…)

youtube video Traffic

How to Get Traffic to a YouTube Video

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youtube video TrafficIt should be no surprise that YouTube, like Facebook and Twitter is a great place to get some free traffic along the way.  But, there is one HUGE problem:  You have a lot of competition on YouTube.  In fact, YouTube itself has stated that YouTube users upload around 100 hours of video per minute, every single minute.  Wow.  Not only is that a lot of videos, but a lot of competition in the way of your own videos.  If you want people to watch your videos instead of the hundreds of thousands of other videos being uploaded by your competitors, you will have to act and think differently than them.  Chances are most of your competitors that are uploading videos on YouTube do it in a lazy fashion, they probably don’t even bother with SEO, but if you do it could mean you could gain a significant amount more of traffic to your videos than they ever could hope for.  If you want to know more about YouTube SEO or video SEO in general, keeping reading! (more…)

Attractive Website

How to Make a Website More Attractive

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Attractive Website

Having a website is about more than just adding in the right keywords to your Meta data and creating content.  No, it’s also about creating an attractive website to not only your visitors, but to the search engines as well.  Believe it or not, an ugly website can actually turn people away.  I’ve done it myself.  You visit a website with blindingly bright colors or really nasty ad color templates.  You’d be surprised at just how many people judge you, your business and your website from the colors you choose!  In all honesty, even though your mom always said to never judge a book by its cover, that cliché line is complete bupkis when it comes to the internet and your website!  Your website IS going to be judged and first impressions do count so it’s important that you think about certain things when creating a website.  Here are a few: (more…)

Get Traffic without Google

How to Get Traffic without Google

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Get Traffic without GoogleWhen it comes to your website and ranking, Google is King.  While some people don’t want to admit it, others will tell you that they absolutely go into panic mode every time Google changes its algorithm and they have to scurry to figure out how to make the monster happy.  This is stressful and while you might want to keep up with Google, there are other ways to get traffic believe it or not and they do not involve any of the big names in search engines.  Actually, to be honest, there are ways to keep traffic coming in and yet not using ANY search engine giant (Google, Bing, Yahoo, Ask).  If you want to stay independent from Google or you want to find more free-thinking independent ways to get traffic to your website, continue reading for a few small tips on how to do just that. (more…)

Website Visitors

How to Engage Website Visitors

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Website Visitors

So you’ve already taken the steps to setting up your blog or website. You chose your keywords, you decided the topic you wanted to write about and more importantly – you optimized it for SEO reasons and submitted it to search engines. Now what? Well, if you are like most people, you will write a blog. Just words on a site. But, if you want to find a way to really engage your visitors or even if it’s not your business blog and you are just creating web 2.0 websites, you need something more than just words. You need a way to make the page visually striking, something that makes it different than all the other sites like yours. You know as well as I do that reading an all page text can be a little boring sometimes. In fact, for some people it can be as bad as watching paint dry! This is not the site you want. You want something colorful. You want something that will catch the reader’s attention. You want… Rich Media. Essentially, rich media is any of the following types of objects that can be placed on your website: (more…)

Penguin 3.0

What is Penguin 3.0?

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Penguin 3.0

Penguins, Pandas and Pigeons oh my! No one really knows why search engine King, Google, actually uses fury sweet little animals for their algorithms. Maybe there isn’t a reason; maybe they just do it because they can. Not only does Google use Algorithms for its updates, but they also use even cuter animals to “watch” over your documents on Google Docs – though that’s a little creepier seeing an Aardvark or a Wooly Mammoth watching you type. One of the newest updates of this year was another P word – Penguin. But, this time it was Penguin 3.0 which took over its predecessor Penguin 2.0. If you have heard of 3.0 you might be wondering what the deal is or how it effects you as a business. October 17, 2014 marked the day of the update, here are some things you should be aware of if you are not already. (more…)

Meta Descriptions

How to Use Meta Descriptions

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Meta Descriptions

Hopefully you already know what a Meta description is, especially if you have a website or even ever built a free one using a website builder. But, in case you don’t know what it is or you do know what it is but want to learn how to use them properly and write them properly, it’s a good idea to continue reading below. Meta descriptions are ultimately pieces of information on your website that are HTML coded that explain what your website is, what topic it is or what niche it is and what search engines as well as people can expect upon visiting your website. Ultimately whether you use it for SEO purposes or for people purposes, they are utterly important to the foundation of your website. Thankfully, unlike a lot of other on and off site SEO, let descriptions are really easy to find, create and write. But, if you do have issues or you want some way to let someone else handle all the SEO stuff for you, you can find someone like an SEO company in NJ to do all of the hard and complex work for you. (more…)

How to Use Keywords

How to Use Keywords in Content

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How to Use Keywords

A lot of people that use keywords for their websites, blogs and social accounts, actually have no idea why or how keywords in content works. They were just told that if they used keywords in their content it would bring Google and other search engines to their page, so they do it. Honestly, it’s all a very complex mix of ideas and algorithms, but essentially search engines feed on keywords. A search engine will “crawl” a specific website and will look for words that are consistently, yet naturally repeated. Not only are these one worded keywords, but they can also be phrases or words related to the keyword phrase. These keywords will then help clue the search engines in on what type of site it is and what topics it can expect to see on the website, then the advanced topic modeling algorithms (mouthful right?!?) confirms these topics.

Over the past few years search engines like Google have been cracking down more and more on relevant keywords versus the topics, content and even the domain name. For example, if you have a website such as TennisBalls.com and your keywords are about tennis and your content is about tennis and it’s all related to tennis one way or another, you will probably have your site indexed quickly and often – and you will probably get a good rank on the search engines. However, if you have a website such as CoffeeBeans.com and you have a medley of keywords that are irrelevant such as cheese crackers, piano keys and, I don’t know, rubber tires and you are writing about all sorts of topics that are irrelevant – search engines will catch on. You probably won’t be indexed or indexed enough, and you might just be penalized, especially by Google. Keywords are very important, but so are topics and content. So if you use content on your website and you want to know HOW to properly use them, here are a few tips to hopefully help you along. (more…)

Build A Brand

How To Build A Brand

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Build A Brand

Building a brand is something every company wants to accomplish. Every single day small and large companies try to not only launch, but they try to launch new brands and products that change their existing brands. Branding a product has several different factors you will want to consider, but if you want a few tips on these factors make sure you keep reading below. Also, it should be noted, if you have no idea how to build a brand or you just want someone else to do everything for you, you can do this on your own – which takes time or you can hire a top SEO company, which takes some investment, but the return is more than you can imagine. (more…)

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