Web Content

Lifespan of Web Content

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If you’re thinking everyone has a blog but you, you’re probably right. But don’t worry about it, ’cause not everyone is managing or writing on their blog. In fact, most people abandon their blogs very shortly after they start them. Of course, blogs aren’t the only kind of web content on the Internet. There are a ton of different types of web content, and frankly, no one really knows how many. If you talk to one SEO expert, you’ll get one answer, and if you talk to another, you’ll get a totally different answer. But one thing they’ll probably all agree on is that your web content needs to be continuously refreshed in order to remain relevant and interesting, and most important, remain high up in the search engines. The lifespan of web content isn’t an exact science, but there are ways of measuring how long your site’s content will last. And that means there are ways of determining how often you need to revise it in order to keep visitors coming back for more. (more…)

Lifespan of a Video

Lifespan of a Video

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It’s almost become the Holy Grail of videos … to get yours to go viral. If you could only come up with one video that would germinate, grow, and infect the globe! It almost seems like a ticket to stardom in the video world, getting yours to be shared in what seems like an endless propagation until just about everyone on Earth has seen it. But how long do those viral videos really last? What’s the average lifespan of any video, for that matter? And if you do get your video to be shared nationwide or even worldwide, what happens then? How long will your video enjoy its heyday? (more…)

things change

Things SEOs Miss

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Every SEO expert knows it … SEO has changed in the past few years. The old rules are being replaced with new ones. And the problem with the new ones? Apparently, there are no rules. Okay, that’s an exaggeration. Of course, there are rules. The problem with the new rules is that some SEOs don’t know which rules that apply today, indeed, won’t apply tomorrow. Some SEO companies are even seeing SEOs who are still playing by those old rules. So, what are some of the things that SEOs might be missing in today’s online marketing trends? (more…)

SEO Bucket

The SEO Bucket

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When you think of a bucket, you get a picture of something that holds a bunch of stuff, right? A bucket is a pail you can carry a load of just about anything in. A bucketful is a large quantity of something. A bucket list is all the things you want to do before you kick … well, there’s another phrase that includes the word ‘bucket.’ But what, then, is the SEO bucket? The meaning of the SEO bucket is the same as the other meanings (minus that last one, of course). The SEO bucket includes everything that goes into search engine optimization. All the enterprise, actions, all those big and little things that go into creating the best SEO in order to receive the highest page rankings … that’s the SEO bucket. So, just what are some of those actions that SEO experts perform that can get your website to the coveted number-one spot? (more…)

Lessons from Panda

Lessons from Panda

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February 2011 … it was the shot heard round the world … for SEO, anyway. That’s when Google first loosed Panda on the Internet world, and nothing’s been the same since. Yes sir, for years and years, the ‘world wide web’ (as it was called back in the olden days) was a happy place to be. Users frolicked in Information Shangri-la, and website owners sure were merry about all that frolicking. Google’s PageRank methods used things like relevant links to decide whether a site was worthy of preeminence; websites that contained content germane to searches ranked highest; and site owners vied for top spots by designing attractive sites with the most pertinent information. But then came the black hatters, and users began building hostility toward Google. So, Google came up with Panda. Panda made some people happy, and it made some people sad. Yes, it brought with it both glee and destruction. So how much has Google Panda really changed SEO? And what are top SEO experts saying about it now? (more…)

Top Heavy Website

Is My Website Top Heavy?

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Top heavy. It just sounds bad … and it is. In fact, it’s so bad when it comes to your business’s website, that Google will penalize you for it. In online marketing trends, what does it mean to have a top-heavy website, you ask? Think about this. You’re sitting at your computer and you need some information. You type some relevant keywords into the search engine. You click on the first site that catches your fancy, and it’s nothing but ads halfway down the first page. You’re disgusted because it takes too long to get to the information you need … you know, the actual content … so, you swiftly click out of that site and go to the second one on the page … and then the third … until you’re so mad you want to spit at the search engine. But you don’t. (Because it is, after all, your computer.) But, there is one thing you can do, and that’s try a different search engine. Google and the other search engines out there hate that. Naturally, they want you to keep using their search engines, so they penalize sites that have too many distractions at the top that frustrate users. So how do you know if your website is top heavy and what can you do about it? (more…)

White Hat SEO

Changing Trends in White Hat SEO

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These days, page rankings are all about quality content. It’s only been a few years since Google introduced Panda, but that algorithm changed Internet searches forever. Some websites lost their top spots, and there were even businesses that lost millions due to its release. And with the recent unleashing of Panda 4.0, the stakes have gotten even higher. So, if you thought the changes in search engine algorithms affected websites in 2011, you may want to brace yourself for coming white hat trends for 2014 and 2015. SEO experts seem to agree, though, that quality sites have nothing to worry about. And since quality is what your business’s website should be shooting for anyway, these upcoming trends will probably be good news. (more…)

Choose Keywords

How to Choose Keywords

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The person who came up with the idea that words can’t hurt you didn’t know anything about keywords. The fact is that keywords can be friend or foe. Keywords can rocket your website to the top of web rankings … or cause it to take a terrifying leap into a search engine’s 50-billion-page crevasse. Think that’s an exaggeration? Perhaps it is, but do you really want to roll those dice, potentially sacrificing the success of your business? Of course you don’t, and that’s why now is the time to get serious about choosing the right keywords for your website. The fact is that the right keywords can help you narrow your website to its most relevant target audience and help you anticipate changes in the market and demand for your products or services. But how does that happen? How much work is involved in determining the most suitable and relevant keywords that will upgrade your site’s ranking to the top? Will it take a lot of time, money, or effort to choose the right keywords? And most important, how do you know which keywords are the right ones that can help you get your website the first-page ranking it needs? (more…)

Page 1 of Google

How to Get to Page 1 of Google

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What’s all this talk you hear SEO experts doing about getting on page 1 of Google? How many pages are there, and why do you want to be on page 1 anyway? After all, if people are searching for you in search engines, they’ll find you, right? Well, not exactly. First things first. The question: How many pages does Google have? Funny you should ask. According to Worldwidewebsize.com, a website that constantly estimates, updates, and reports the true size of Internet, as of June 2014 the estimated size of Google’s index is upwards of … brace yourself … 50 billion pages! Say what?! It’s true. So, if your website is not on page 1, what do you suppose is the likelihood of your site being found among the 50 billion pages in Google’s database? Let’s put it this way. Did you ever hear someone remark that you have a better chance of being bitten by a shark on land than of winning the lotto? Pretty funny, huh? Not really, if you’re trying to win the lotto … or if you’re that one person in a trillion who’s been bitten by a shark on land. Okay, chances are you have a better chance of having your business found in the 50 billion pages in Google’s index than by being bitten by a shark that enjoys a land stroll every now and again. But, chances are also pretty good that you don’t like them odds any better than that landlubber-shark prospect. So what can you do to get your business’s website on page 1 of Google, anyway? And does it really make that much of a difference if you’re on page 1 or page 10 or page 100? (more…)

Doing Nothing

The Cost of Doing Nothing

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According to a 2011 article published in Forbes Magazine, 80 percent of consumers report using the Internet first in their searches for business services and products. More recent studies, however, show an even greater percentage of consumers heading to the web first. In a 2013 study performed by local media and advertising experts BIA Kelsey, 97 percent of consumers use the Internet first and foremost to find all manner of small business products and services. That’s right. Nearly all consumers rely on online advertising as their first line of inquiry when searching for your business’s goods or services. (more…)

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