Search has quietly moved off of Google for a huge chunk of the people your business is trying to reach. Nearly half of US consumers now use TikTok as a search engine, typing in questions the same way they would type them into Google, and Instagram is not far behind for anyone searching visually for […]
Generation Z’s Preferred Source of Information: TikTok As Generation Z’s affection for viral dances and quirky short videos on TikTok keeps growing, the scope of the platform’s influence is becoming hard to ignore. TikTok, with over three million downloads worldwide, isn’t just a source of entertainment anymore. It is slowly morphing into a prominent search […]