When it comes to SEO in 2025, backlinks are still one of the strongest signals Google uses to decide which websites deserve top rankings. If another website links to your content, Google treats it as a vote of trust. The more of those votes you earn, especially from credible sources, the more visibility and authority […]
What is the Zero-Click Future in Digital Marketing? The zero-click future refers to a search landscape where users find answers directly on search engine results pages (SERPs) without clicking through to a website. Google’s featured snippets, “People Also Ask” boxes, AI-generated answers, and knowledge panels are prime examples. In other words, people search, they see […]