In the not-so-distant past, LinkedIn often seemed like a dormant social media account on the periphery of everyone’s digital universe. However, it has dramatically morphed into a vibrant, dynamic platform for marketing professionals—especially in the B2B arena. Now a far cry from its earlier days, LinkedIn Marketing is propelling business communications forward with an impressive […]
Generation Z’s Preferred Source of Information: TikTok As Generation Z’s affection for viral dances and quirky short videos on TikTok keeps growing, the scope of the platform’s influence is becoming hard to ignore. TikTok, with over three million downloads worldwide, isn’t just a source of entertainment anymore. It is slowly morphing into a prominent search […]