By the time a buyer sends you a request for quote, they have usually already decided who they are comfortable asking. Engineers and procurement teams research suppliers for weeks, comparing capabilities, certifications, and lead times across a handful of websites before anyone picks up the phone. A supplier that is hard to find or hard […]
In the not-so-distant past, LinkedIn often seemed like a dormant social media account on the periphery of everyone’s digital universe. However, it has dramatically morphed into a vibrant, dynamic platform for marketing professionals—especially in the B2B arena. Now a far cry from its earlier days, LinkedIn Marketing is propelling business communications forward with an impressive […]