Online Restaurant MarketingDigital Marketing
While restaurants used to take reservations and pickup orders over the phone and record them on a sheet of paper, the advent of online food ordering websites like DoorDash and Seamless has shown how important digital marketing is to capturing diners’ attention.
An already competitive landscape, things have only become more complicated since Covid forced eateries to shift their business off-premise. As a result, restauranteurs have even more incentive to know how and where to reach both new and existing customers online.
At NetLZ, we want to help you move your business forward. For this reason, we concentrate on building your restaurant’s online reputation.
In order to accomplish this, we incorporate many different elements such as organic SEO and local search, paid search marketing, and social media marketing into your overall marketing strategy. We also help you set up online ordering, whether you want to manage it through your website or your prefer services like DoorDash to handle it for you.
SEO and Local Search
Since nearly half of all Google searches are local nowadays, NetLZ uses a local-first SEO strategy that helps your eatery become more visible to online searchers. Because search engine optimization is still the best way to build brand awareness, we develop a long-term plan that will boost your restaurant’s popularity within your community.
Through organic search, not only can customers find you, but they can also find out about the type of food you offer. At NetLZ, we optimize your site content for the top keyword searches in the restaurant industry. And we constantly adjust our keyword strategy to find the best keywords for reaching users who want to eat what you offer within your region. We make sure that people near you will find you when they type or ask Alexa to find restaurants “near me.”
NetLZ also realizes how important it is to balance out an organic search marketing strategy with a paid search marketing strategy. Consequently, we maximize your ROI by creating ad campaigns using Google Adwords that appear to people in your area looking for the type of food you cook. Our customized pay-per-click ad strategy draws hungry searchers straight to your site.
Social Media Marketing
In addition to our SEO and SEM efforts, NetLZ also takes advantage of social media marketing to bolster your restaurant’s reputation. While it does not cost anything to use social media and post content to your business’ feed or page, many restaurants now pay to advertise their businesses on social media. Indeed, social media has become the most popular advertising channel for restaurants. Not only is it easy to use, but social media also provides access to a very large customer base.
Popular social platforms like Instagram and Facebook are very helpful for connecting with audiences and showcasing your restaurant’s menu items visually. For this reason, NetLZ keeps your Facebook and Instagram pages current with recent events, photos, and any changes to your menu.
We also optimize your business listing on Yelp. By updating your business details, ratings, and reviews, we help you tap into a great source for local customers.
Our expertise and our extensive background with food service businesses makes NetLZ Consulting the ideal choice for any restaurant looking to expand their online presence and grow their new business.