Medical Online MarketingDigital Marketing
Doctors and medical professionals often assume that referrals are the best way for their practice to grow and prosper.
While this method may still be effective, there is little doubt that most patients who have been referred to you will check out your online presence prior to visiting your practice.
Indeed, up to a third of patients look at doctors’ online reputations before the first consultation.
Web Design and Development
At NetLZ, our digital marketing plan revolves around building and maintaining your online reputation. We start with web design and development and then we add organic SEO, paid search marketing, content and local search marketing to the mix.
Since the legal profession has specific requirements for online promotion, we design your site with these in mind. We start by looking at your practice areas and your specialties within those areas to design a site that not only appeals to you but, more importantly, to your potential clients.
Furthermore, we optimize your site for all devices. As a result, it will be functional and responsive regardless of whether your clients search on mobile or desktop.
SEO and Local Search
Since search engine optimization is still the best way to build brand awareness, we develop a long-term plan that will enable your firm to continue to expand its digital footprint over time. Through organic search, not only can clients can find you, but they can also find out about the specific expertise your law firm offers. At NetLZ, we optimize your site for the appropriate legal terms. We also adjust our keyword strategy to where your users are in the customer journey, so that your firm will be found by the right client at the right time.
Since nearly half of all Google searches are local nowadays, we also use location-targeted marketing to make sure that people in your vicinity will find you when they type or ask Alexa to find law firms “near me.”
We also realize how powerful search engine marketing can be for a law firm’s overall marketing efforts. Consequently, we maximize your ROI by conducting pay-per-click campaigns that generate consistent demand for your legal services. Our PPC strategy ensures that your customers will find you when they need someone with your legal expertise.
Content and Social Media Marketing
In addition to our SEO and SEM efforts, we also employ content marketing to establish your firm as a leading authority. Through blog posts and long-form articles, we build and reinforce your firm’s reputation.
NetLZ Consulting supports the legal profession with the latest rules regarding legal advertising within New Jersey and adjoining states. We know how important it is for lawyers to adhere to their state bar’s rules of ethics and professional conduct and to avoid any language that might constitute an ethics rules violation. For this reason, all of our legal content follows the current guidelines with respect to website advertising and marketing for law firms and lawyers.
Popular social platforms like LinkedIn and Facebook are also helpful for professional networking and raising brand awareness. NetLZ will make sure that your Facebook and your LinkedIn pages make a great first impression upon other legal professionals and clients.
Our ability to design, develop, and market specifically to the needs of your law firm and its practice areas makes NetLZ the ideal choice for any legal professional looking to raise their online presence and bring in new business.