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Web Design |
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A web site is a collection of pages of text, images and other files (such as audio or video clips) that make up a company or organization's presence online. A web page on the other end is one single page within the collection of pages that make up a web site. Web Design is a collection of graphics and text that represent the content of the web page. Web site is the place where potential customers would go to find information about your business. |
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Why do you need a professional web design? |
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Did you ever go to a web site and decide within seconds it is not for you? Your web site is the first impression a potential client will have about your business! An unprofessional website will lead to the loss of potential business. |
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Search Engine Optimization |
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A process of improving the quality volume and quality of traffic to a web site from a search engine via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry specific vertical search engines. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation and structure. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engines, and making the site more appealing to users.
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Internet Marketing |
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Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing) is the marketing of products or services over the internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing. The Internet has brought many unique benefits to marketing, one of which being lower cost for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response, is a unique quality of the medium. |
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Internet marketing ties together a creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing methods and strategies encompass a wide range of services. |
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Pay Per Click (PPC) |
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An advertising model used on search engines, advertising networks, and content web sites/blogs where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they predict their target audience will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list. or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster chooses on a content page. |
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Web 2.0 |
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Internet Social Marketing is one of the fastest growing fields. Major search engines are constantly looking for new and fresh information that contributes to the community. Social Marketing techniques are used to answer that requirement and are implemented via different platforms such as articles, blogs, photos, videos, social networking, social bookmarking and more. These platforms collectively are called Web 2.0. Utilization of each of the platforms requires preparation, creation, distribution and optimization. NetLZ supports and implements Web 2.0 techniques, helping customers and their business to increase traffic and stay up-to-date with ever changing web technology. |
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Social Media |
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Social media uses the "wisdom of crowds" to connect information in a collaborative manner. Social media can take many different forms, including internet forums, message boards, weblogs, wikis, podcasts, pictures, and video. Technologies such as blogs, picture-sharing, vlogs, wall postings, email, instant messaging, music-sharing, group creation, and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing). Social media or social networking (one example of social media) has a number of characteristics that make it fundamentally different from traditional media such as newspapers, television, books, and radio. Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit |
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Social Networking |
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A social network service uses software to build online social networks for communities of people who share interests and activities or are interested in exploring the interests and activities of others. Most services are primarily web-based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. Social networking has revolutionized the way we communicate and share information with one another in today's society. Various social networking websites are being used by millions of people every day on a regular basis and it now seems that social networking is a part of everyday life. |
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Services
