The landscape of digital marketing is undergoing a profound transformation, driven largely by the advent and integration of Artificial Intelligence (AI) and sophisticated language models like Google’s Bard and LaMDA (Language Model for Dialogue Applications). These technological advancements are not merely incremental improvements; they represent a fundamental shift in how marketing strategies are developed and […]

The AI-empowered future of Google Search diverges from common assumptions. Although the tech giant is working on a chatbot called Bard, its focus extends beyond just that. Transforming the homepage to mimic a ChatGPT-like messaging interface isn’t the path Google is pursuing. Rather, Google is integrating AI more prominently into its highly valuable existing search […]