Internet Marketing, Web Design, SEO, Web 2.0 Optimization
Posts tagged web 2.0 optimization
SEO for Squidoo
57 months ago
Squidoo can be a powerful internet marketing tool. The founders wanted to design a platform that would work for web 2.0 optimization
Squidoo
and be a lot easier to use than the popular blog sites. The developers wanted to make it a “human” site where at least one small part of the web would make sense. They have grown to more than 3 million unique visitors each month. Squidoo has over 125,000 pages that have been built by over 65,000 users. For those who are pursuing Web 2.0 promotionand want to use social marketing to help a website or blog rank higher in search engine results a Squidoo lens creation should definitely be on the list.
To properly use a Squidoo lens you will want to pick an appropriate URL extension and title. Make sure that it will be relevant to the site you wish to link it to as well. Then use some of your targeted keywords or keyword phrases as the module titles. When search engines look at the titles or sub-titles they will interpret them as headings when indexing the Squidoo lens. When writing the content for the modules, use a good SEO keyword density. This means you should incorporate keyword phrases into the text so that they make up about 3 percent.
Another way to capitalize on a Squidoo lens is to set up the Google Blog Search Module properly on your lens. If this feature is set up correctly the descriptions and links will have your keyword phrases included and this will boost SEO.
A Squidoo lens can be used as a Web 2.0 promotion tool to boost your web sites in search engine results. A lens is a very powerful optimization tool because of the rank Google has given to it. Any links that come from a Squidoo lens to your site or blog is considered a relevant, or quality, backlinks. Because the quality of the link is recognized by Google, it will help your blog or website get indexed in Google search results quickly and will get your pages to rank higher.
To use Squidoo to its fullest potential you will want to set up a lens, which is basically a one page web site. Add some basic link building to get some traffic to your lens and ultimately to your site. The lens needs to be on an interesting subject. Perform some basic keyword researches to form long tail phrase to name your lens. Create a content rich lens, which includes images and covers the topic well. Set up the lens so that visitors are directed to your primary site. These back links are considered quality back links by Google. This will help optimize your site for search engine results.
Politics and Social Media
48 months ago
One of the greatest things about new Web 2.0 platformsis how they have connected the entire world. We are watching as social media begins to play a more prominent role in society. As of the first part of this year, facebook has over 600 million users. There are several instances where social media has been used to spur social or political changes. Think back to the election of 2008, the 2010 elections in Iran and all the uproar that was raised to try to free Sakineh from being executed by stoning. Most of these used social media as a platform or at least a means to transfer information.
Web 2.0 Optimization
Social sites have become platforms to stand up for causes or to respond to current events such as the huge oil spill in the Gulf of Mexico. And of course we are all watching our favorite social sites for the latest changes in the Arab world and specifically the change of regime in Libya. This may make us consider what type of role they will play in our own nation’s upcoming elections.
Businesses were quick to get on board using social media for marketing purposes. It’s a free resource and it’s an easy tool to quickly reach the masses with any type of information. Just one click of a “share” or a “like” button and it’s on its way around the globe. Don’t think that those running for political offices will miss this inexpensive opportunity!
One state representative decided to use facebook to post his votes in real time. He was able to post how he voted on certain matters that were presented to the House of Representatives and get instant feedback from those he was representing. This adds a totally new connection between politicians and those they are representing. It keeps communication open between politicians and voters. It can actually be an extension of a candidate or campaign.
Candidates use social media to announce their intentions to run for an office; and just recently President Obama was the first president to send a tweet from the white house. Social sites are becoming a new tool in the world of political campaigning. Many politicians are busy at work establishing Twitter, YouTube and Facebook presences.
Social media does not replace some of the traditional campaigning practices, it’s just that it helps politicians seem a little more “human” to those they are representing. But don’t discount the use of websites for politicians. A good blog or website can give voters a good look at what a politician stands for. It’s not a replacement, it’s simply an enhancement.
SEO For Facebook Fan Page
811 months ago
Facebook Fan Page
Nowadays, most businesses have their own Facebook page. To ensure that your Facebook page is helping your web marketing goals as much as possible, you’ll want to consider several things.
First of all, you’ll want to pick an appropriate name for your Facebook page. While you may feel the urge to cram your Facebook title name with tons of internet marketing keywords— don’t. Doing so will actually do more harm than good. If your page sounds too generic/spam-like (e.g. “Betty’s Bakery: Cupcakes, Cakes, Pies, Bread, Milk”), then fans will be less likely to share it with friends on their newsfeed. In addition, Facebook has been known to disable updates from fan pages that sound too generic, so do yourself a favor and use your business’ real name as the name for your Facebook fan page.
Next, use the “About” section of your Facebook page to incorporate as many keywords as makes sense. Any expert SEO will tell you the importance of placing keywords throughout your content but particularly in the beginning, and with Facebook pages, it is no different.
The “General Information” section of your Facebook is a hot spot for throwing in lots of keywords in a relevant/welcomed manner. In addition, filling out the address field will help out your local seo. The “website” section is an excellent chance to create numerous direct links back to your website/pages within your site.
You can spice up your Facebook page whilst enhancing your content marketing by adding photos, events, and a discussion forum. When you add a photo, be sure to include a caption and make full use of the opportunity to include as many target keywords as is appropriate. Same goes for events: When you make an event, include the target keywords that you’d like to rank for. Lastly, besides allowing fans to “like” and comment on your page’s updates, having a discussion forum is another way to encourage communication with your fans and build more intra-bound Facebook inbound links.
By being deliberate in how you manage your social media content, you are taking critical steps towards reaching the best SEO state that your site can achieve.
This guest post was written by Premiere Creative. Premiere Creative is a New Jersey based marketing company that specializes in website usability and heuristic analysis. Additionally Premiere prides in self on doing top quality web design and SEO for clients in various industries.
SEO Tip # 17 Using Squidoo for SEO
61 year ago
Image by coreyweb via Flickr
I would like to welcome you to my seventeenth SEO tip of the day; here I will discuss the importance of Squidoo to improve your SEO.
Squidoo is currently one of my favorite web 2.0 platforms. Squidoo is a platform, (similar to blogs) which allows you to create a page on a specific topic (ex: Offshore Business Formation Benefits) and to add a variety of content on that topic, articles, pics videos etc… The reason that I really like Squidoo for SEO is b/c in addition to being able to create quality content you can embed links to other content of yours (your site, blog, another Squidoo lens…) and these links are typically given much juice (weight by Google and other search engines). Squidoo is also highly interactive and allows you to rate and vote other lenses (pages) and also to let others rate your lenses… In addition Squidoo lets you add your blog/RSS feed of your blog to every page and will automatically update this info based on your most recent blog posts, which means that you can get automatic quality links to each new blog post that you create. Visit Eugene on Squidoo.
Q: What is web 2.0?
02 years ago
Web 2.0 is a broadly defined, obscure term that many webmasters use in order to make their websites look cool. This term came into use towards the end of the dot com bubble and was meant to signify a change in the websites; primarily the ways in which we, as users interact with websites.
Despite the wide over usage of this term, and its, “I’ll know it when I see it nature”, it does have a definition (OK, it can have many definitions, but here is the way I define it) and it does have a role to play in the SEO
arena. A web 2.0 site is one that is dynamic and that allows users to interact with the site; additionally this means that different users can have a different experience of the same website. This can be contrasted with a web 1.0 website, which is static and where each user, from now to eternity (or as long as the site remains online) will have exactly the same experience. (Picture a website such as Amazon, that makes recommendations to you based on your preferences and past purchases).
In terms of looking at web 2.0 from an SEOperspective it is important because Google tends to like sites that have proper web 2.0, this means that these sites are dynamic and allow users to impact the site. Additionally when your link appears on a web 2.0 sites this is seen as a positive thing by Google.
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