Posts tagged Google local

Local SEO In 2015

Local SEO in 2015

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Local SEO In 2015When it comes to online marketing, you have a variety of options available to you. It doesn’t matter if you have a brick and mortar (physical store) or just an internet website, local traffic is a definite plus. But, how do you get local traffic? Are there certain things you can do to gain local traffic to your website or business? Previous, things like newspaper ads, radio and TV were a great way to get local customers to your business. But, these days with the Internet available, there are so many other options, and some of them don’t cost even a fraction that advertising in a newspaper or on TV does. If you are interested in local SEO tactics in 2015, here are a few you probably haven’t seen.

Local Pages

Building your profiles on Local pages such as Yahoo Local, Bing Local and Google+ are some of the most popular sites that offer business listings. They are also a superb way to get local visitors to your website and business. Make sure that you fill your profile out completely, and after doing so, make sure that you also verify the page. Each of these sites has a different way of doing verifications, but most do it through email so be sure to check your spam and junk too. Other popular business listing websites to check out are Foursquare, Yelp and YellowPages.com. Make sure that when possible, you post your business under the right category.

Optimized Website

If you want local traffic, one of the best places to start is right on your website. Optimizing your website to allow for Meta keywords, tags and titles can help you geo target your traffic i.e.; content marketing company in New Jersey. Make sure you take your time when optimizing your on-page elements. If you need help with website optimization, there are quite a few forums, articles and eBooks to teach you how to do this, what’s important and even how to choose keywords for your website.

Social Media

Yes, we all know about social media, but did you know that there are sites you should join and shouldn’t join depending on the business you have? The reason for this is your audience. If you are a person that sells coffee, you might be better off on Facebook or Twitter. On the other hand, if you hand draw paintings, create digital masterpieces or you are a visual designer, Pinterest might be a good option for you because it gives you a chance to create boards and share your work visually. It reels people in and more importantly, if people like your content enough, they will like it, comment on it and essentially repin it to really help you market your content.

Blogging

Blogging is a superb way to reach new people especially when you optimize the content with your keywords. It’s also a great thing to have on your website so when new people or returning people visit your website, they can see that you are up to date on your blogs and they have something A) new to read and B) something to keep bringing them back. Local keywords on your content, should be the same or about the same as the keywords you tag your post with, use in your Meta data on your website and the keywords and content should be relevant to whatever it is you’re selling.

Test and Change When Necessary

One of the biggest things that people don’t realize about websites, content, social profiles, etc. is that sometimes they don’t have to be set in stone. If you came up with some really fantastic ways to create content, if you used local keywords, if you blog once a day and really post to help people and you still are not noticing a lot of visits or even questions about your services/products or sales, you CAN and SHOULD tweak what you have going on. Be sure to create a little note on something like WordPad where you note what was originally placed or written about or what keywords were used, and then as you test and tweak, write down what you tested and tweaked, what worked, what did not, etc. SEO is an ever changing thing, it never stays the same, so it’s important that you realize that and change it and tweak it when necessary.

SEO Tip # 6 Using Google Local

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I would like to welcome you to my sixth SEO tip of the day; here I will discuss the value of using Google local.

Google local has become one of the leading methods (replacing the Yellow Pages) by which most of us obtain local information such as phone numbers of restaurants in our area… It is therefore crucial for everyone who has a website targeted at a local audience to have a listing on Google local (as well as Yahoo local, Bing local…) There are a few major benefits when it comes to using Google local, the first of these is that it is free, the second advantage being that it is really easy to set up.

When it comes to optimizing your Google local listing there are a few important things, the first is to choose the right category for your listing, choosing the right category will get you more targeted results and thus higher quality traffic. The second important thing is, if the name of your business does not clearly state what you do you should add keywords for your listing, for example “NetLZ – SEO consulting services, web 2.0 optimization, blog optimization

Easy Ways to do Local SEO

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A guest post submitted by Eric Rea


Eric Rea is a college student who has a passion for Blogging and Sports. Check out his personal blog at www.ericrea.com

Local SEO is important

Local SEO is important

Local search engine optimization (SEO) is a powerful marketing initiative to make. It’s the perfect blend of driving more traffic to your online website as well as to your local retail location. Alerting potential customers who live in your retail location’s general area to the existence of your business is going to undoubtedly increase sales. After all, people tend to trust local businesses more than obscure, online outlets. The beauty of the matter is that there are some relatively easy ways to do local SEO for anyone who is so inclined.

My first suggestion to you for your local SEO efforts would be to pay close attention to the keywords you use in the anchor text. Google does. Anchor text is the text that’s used to embed the link you are using. So, if you’ve written an article to post online and you’re going to link back to your website, instead of saying, “click here” and embedding the link into the word, “here”, instead use the keywords you want to rank for along with the local area your business is in. For instance, if you wanted to rank for the term, “Dentists” and you were located in Chicago, you might want to embed the link into the phrase, “Dentists Chicago”. That helps the search engines to connect the dots and realize that your link is relevant to those keywords and that geographical area.

Another great way for you to get your business to pull up on local searches is to submit your information to Google Maps. Google Maps is a very useful and popular tool that millions of people use every day. It can be used to get directions for various local businesses by consumers. By submitting your company address and information to Google Maps, you’ve just made yourself available to those who are looking for directions to local businesses in your community. Oh, and did I mention it’s free to do this? Yeah, it’s free.

Lastly, you ought to participate in local blogs and forums. Any sort of website that is already established for your local community will also already have local customers visiting there on a regular basis. Get in on the conversations. Contribute useful and relevant information and opinions for the conversations at hand. Be sure to embed your company website in your signature. The more people who see you participating actively on these local blogs and forums, the more their interest will be peaked. People will inevitably click on your link in the signature and will therefore learn about your business that’s located right in their local community. Local SEO really can be an effective marketing strategy that’s easy to do.

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