Blog is a short way to say Web logs which are basically similar to an online journal which are frequently updated. Depending on the purpose of the blog, it can be updated daily, weekly or any other time frame that is appropriate. An update is commonly called a “post” and it is generally short. In many cases, a blog is just a few sentences and then readers are allowed to respond and make comments. Those who write blogs are referred to as bloggers.


What makes blogs unique?

Blogs are unique partly due to their broad uses. They can be very informal such as informing friends and family of recent events, chronologically telling a story or just sharing photos. A blog is usually less formal than other forms of content but blogs can be a very useful off page SEO strategy. Bloggers provide their readers with information about a multitude of topics. Blogs are commonly used for business purposes to inform clientele about products or services. They may also be used by professionals to help keep clients informed about a variety of topics.


Structuring Content for a Blog

There are some unique characteristics associated with blogs and content structure takes some creativity. But a lot of it is left up to the writer’s unique style and the purpose of the blog. It is a platform that can be used to inform audiences of many sorts. There are some key tips to keep in mind when structuring the content for a blog.


  1. Carefully choose the blog title. The title to your blog will give the first impression to your readers. Take some time and develop a title that will work to draw readers in. Try to include action in your title. Titles should be brief, direct and carry a promise to deliver to your readers.
  2. Create an introduction that is thought provoking. You want to spark the interest of readers and the first few sentences are your chance to hook your reader. One strategy is to use some questions which are relevant to your readers, such as “When is the last time you…” or “Have you ever….” If it is possible and relevant, you might cite some statistics which are startling. You can also finish the introduction by promising that you will totally address and resolve the issue by the end of the post. This will help keep readers motivated and connected.
  3. Keep the body on-topic and to the point. The content on a blog should be to the point and brief. Value your readers’ time and do not distract them with superfluous words or disorganized information.
  4. Keep the closing tight. Use your closing for the largest benefit. It can be used to present a larger picture or make another point. The closing can be used to address many different tangents that were not addressed in the main part of the post. Just make sure that it is relevant to the topic and also brief.
  5. Use images smartly. Images are a useful component that can help blog posts stand out and they can also help to keep your readers engaged. However, don’t just grab the first image you fine. Look for something that is high quality. One of your own images can have a huge impact on your readership. They should also be placed strategically into the blog post. Make sure if you use images from other sources that you gain the proper permissions to use it and then make sure that you give due credit.
  6. Adding statistics that are credible. To back up your post and increase your credibility, you may choose to use relevant statistics throughout the post. When you use stats, make sure that they are relevant and that they are taken from reliable sources. And always cite or quote the statistics. You do not want to knowingly or unknowingly spread misinformation or be accused of any form of plagiarism.


After you have composed a blog post, it is very important to review it and make any necessary editorial changes. It is generally a good idea to walk away for some time before you come back to review it. If it is possible, have another writer read over it too as they may spot mistakes.