Newspapers

Stack of Newspapers

When is the last time you picked up a real newspaper and read it all the way through? When did you last read any part of a newspaper? It is likely that either of these answers is too long ago to remember exactly. But chances are that you remember reading a digital paper more recently. There are some experts who point at 2009 as the year the newspapers died. That year alone, 105 papers lost revenue, 10,000 newspaper related jobs were lost, print ads fell nearly 30% in the first quarter and 23 of the top 25 papers reported that there was a decline in their circulation rates. Early this year, our immortal hero, Superman, better known as Clark Kent quit the Daily Planet where he had been a newspaper reporter for years. He is no longer riding the sinking ship of print media; he is instead a self-employed blogger.

Fading Traditional Model

In reality, the traditional model of obtaining news is changing. Those who cannot make the switch to digital options including the use of social media campaigns will eventually become obsolete. It is essential that companies learn how to stay current on the emerging trends in news as well as advertising. It is in the best interest to make the shift from traditional newspapers to more engaging forms of communication.

Will the Death of Newspapers Really Matter?

Some say that with fewer news sources, there will be less diversity and this is possibly true. But we are still making the turn to relying less on printed resources and more on broadcasts usually streamed live via tablets, PCs or Smartphones. Those who are optimists proclaim that this convergence will actually mean more variety as well as increased access to information. Who knows, it may also be what we need to become more involved in the public life – if it’s only virtually.

Many experts report that the closing of newspapers will have an adverse effect on both political and social life of a town or area. Some feel like the closure of local papers impact civic life negatively in general; but those who look to other sources for their news do not feel that way at all.

What’s Behind the Closures?

We have to wonder about why so many newspapers closed in the early part of 2009. But some say it’s not entirely because the newspaper is out of date with today’s digital advancements. Some say that some of the papers that closed had already been on the market and could not find buyers. It may not be so much the internal economy of the business but more to do with the GFC at the time. The economic climate made both bankers and investors too nervous to commit to a purchase. Maybe, without the uncertainties about the GFC, buyers might have been more eager to step forward and make a commitment. However, there are also some who feel that no matter what, newspapers are doomed to downsizing and eventually extinction.

Will there be any Survivors?

Traditional marketing, newspapers and public relations are not quite dead yet. There is still a small audience who prefer to receive their news through local and major newspapers. But the new digital forms of communication have given traditional publishers a run for their money. Companies who desire to make it in today’s world, social media is their lifeline. Those who either switch to digital publications or those who manage to blend traditional media with digital media may manage to survive. Newspapers that merge the two may find the perfect balance and still be able to reach their audiences with quality news.