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Twitter, Facebook and Pinterest

Social media makes up a huge part of our daily tasks. 2012 will most likely be the year that we will remember that businesses finally jumped into the social media pool for good as many began using Twitter, Facebook and many other social networks as essential parts of their marketing strategies. This is quite remarkable when we think for a minute about how long, or how short, of time social media as we know it has been around. Facebook and Twitter are both less than 10 years old and some of the more popular newcomers such as Tumblr, Instagram and Pinterest have all been around about 5 years. Each year has brought about many changes in the social media world and 2013 will likely do the same as social media companies continue to introduce new features for their users. What types of changes can we expect to happen in 2013?

Future of Facebook

Statistics show that presently the average person spends nearly 7 hours on facebook in a month’s time. This is probably because Facebook creators have taken the time to develop a platform that offers users a wide variety of tools from photo sharing, adding groups, a timeline and chatting. This social site has grown so large that it has been recognized by businesses as a valid part of a web marketing strategy. Actually, 100% of the leading advertisers have created a facebook page for their particular brand. It is very likely that as businesses become more comfortable with using social media as part of a web marketing strategy, they will continue to increase their use of the network. The use of facebook by businesses and individuals is very likely to increase in the next 12 months. Some experts even suggest that Facebook may invest in its own browser.

Increases for Twitter

Twitter has grown rapidly since it was first created and they have just recently beefed up the advertising platform to help stabilize financially. Twitter will most likely continue to encourage brands to get involved at least as much as they can without frustrating users. One advantage that Twitter has over Facebook in terms of social media marketing is that by design, is that its platform is just as good at advertising using mobile devices as it is on the web 2.0. This could end up being a major benefit. Presently the average user only spends 21 minutes each month on twitter. But it does not take long to shoot out a tweet to your followers. A good sign for Twitter is that they just passed the 200 million active user mark. That is still only about 20% of the number of active users that Facebook boasts. But in 2013, it is likely to continue to grow and add active users.  Twitter is also expected to go public in 2013; this will make for an interesting IPO.

Pinterest – the New Giant?

Pinterest is one of the new players on the field but already the average users spend about an hour and a half on the site each month. This is nearly 5 times longer than users spend on Twitter. But Pinterest has a stronger visual appeal that keeps users coming back for more. In 2013, we are likely to see the time users spend on Pinterest at least double. In these last few months of 2012, Pinterest has begun to accommodate accounts that have commercial interests which indicate the social networking site may soon attempt to monetize. It is likely in the coming year that we will begin to see “promoted pins” start popping up as businesses learn how to use this popular site in their web marketing strategies.

Social Media and Mobile Usage

Experts have predicted that by 2015 mobile internet use will far exceed wired use. Social media may be a couple of years ahead of this shift since there are already signs that sites like Facebook are experiencing more rapid growth on mobile devices than they are on PCs. Thos social networks that are designed specifically for mobile interaction like Instagram, will have a huge advantage in the coming year. The entrance of the latest tablets and other mobile devices has changed social networking and made it more a part of our daily lives. This is likely to continue as more of us are using mobile devices for various other activities such as watching TV and movies.