WWW logoMost of us have happened on some terrible websites that we could not wait to back out of. Perhaps it was offensive color combinations, poor navigation, had too many flashing lights or just multiple grammatical errors; but we have all experienced them at one time or another. But we have also had pleasant experiences on websites that have a great web design; many of these we frequent regularly. What makes you want to stay on a website once you’ve found it? Although websites are unique in the way they present their information, appeal to their audience or market their products, there are some fundamental traits which contribute to the making of a good site.

Before we take a more detailed look at what contributes to a great site, let us examine some of the purposes of the website. When thinking about the web design or even any type of website optimization, one must consider the primary objectives. The site must meet the needs of the targeted visitor as well as meet the business objectives of the creator. Some of the most important things about a site are that it must appear professional and credible. There are three main areas that are needed to design a good site.

Web Site Design

Design is a broad term that encompasses the visual elements of a site. There are several elements that contribute to the web site design: theme, fonts, logo and color scheme. The theme should be very apparent to a site visitor and it should be indicative of the image and style you want the website to reflect. Fonts are a very important element that many do not think about quite enough. The right font can make the difference between whether the information on your site can be read by its intended audience or not.

The logo and color scheme should work together on the site. Most of the time, your logo is one of the first things a visitor will notice. Since your logo is a key element in branding, it should be visible; but not overbearing. It should be simple and portray what the business stands for. The color scheme for the site should balance with the logo. They do not have to be identical, but they should blend nicely. If the logo is primarily blues other colors that might bring balance or be complimentary might be gray or khaki. Colors can evoke emotional responses so they should be selected carefully. Think about the target audience and the overall goal of the web site.

Content is Still King

Most of the time, content is the primary element that you want to share with site visitors. This is not limited to just text but will also include images as well as videos. No matter what the overall purpose of the site, it must provide visitors with relevant content. This will be the reason they stay on the site for any length of time. Content is a very important aspect of an SEO campaign as it alone can reduce or increase the bounce rate. All the elements of web site design should work together to get the right information into their hands. The site should contain adequate amounts of text but should not be too overwhelming for visitors. Basically, say what you need to say period. Images are an important asset as they can connect faster with visitors. They can be used to provide more depth for the products or services being offered and can really enhance a site when used tastefully.

Where do I Go from Here?

Navigation is very important to web site design. It can make or break the credibility of the site. It is essential that a site visitor be able to get to the information they are looking for; and they should be able to do that without a hassle. The site should be easy to navigate without frustrating the visitor. The whole point of inviting them to a site through a website marketing campaign is to present them with a product or service. It is pointless to direct traffic to a site if they cannot find what they are looking for. Site navigation must make it easy to work through the site and reach all the available information