Internet Marketing, Web Design, SEO, Web 2.0 Optimization
Archive for February, 2012
404 Pages Best Practice
02 months ago
I am sure every one of you have come across the universally hated “404 pages” and cringed on being unsure of what to do with them. But first of all one thing has to be accepted that these 404 pages are simply “unavoidable” no matter how well you have constructed your website. Not only the daily users but these inevitable errors are quite annoying for the webmasters as well. Sometimes their nature of changing from one script to another with an entirely different looking link could be very upsetting. In the worst scenario it could possibly lead you working from the start irrespective of how high you ranked on the Google’s list. Hence it becomes essential to address these issues on time, especially if your site’s is one with loads of pages.
404 Pages
The page not found message for a link, denoted by the HTTP standard response code 404, presents many options before the webmasters when it comes to managing these URLs. It is the significance of the URL that determines the course of further action. Google Webmasters Tools list such URLs on the crawl errors page. These URLs available under the ‘not found’ tab can be handled in various ways.
1. Redirect to a popular page on the website
From the SEO point of view, it helps in directing traffic to a popular page and at the same time retaining the traffic meant for the website. 301 redirect for a URL is required only if it meets certain conditions. Redirecting a URL that happens to be a slight variation of an important URL may prove to be an intelligent move. This is because it is quite possible for a user to make a mistake while typing the URL. Automatically redirecting the user only amounts to intelligent guessing. In case the URL for the 404 page is such that it attracts a lot of web traffic then the only acceptable thing to do is to redirect the traffic to the homepage. The same is to be done for URLs that carry inbound links of significance. Such links cannot be ignored.
2. Ignore insignificant links
URLs that are not important from the web traffic point of view and the ones that do not have prominent inbound links can be ignored. These need not be redirected. Over a period of time, as the Googlebot encounters error with these pages repeatedly, these are marked as old or defunct. Further work is not required on these links from the SEO point of view.
3. Customize the 404 error page
A custom page can help in increasing the number of hits by directing the visitors to other relevant pages. A default 404 page serves no purpose. Effective SEO techniques call for redirection and retention of this traffic.
There are quite a few ways in which this can be done. First and foremost, the custom error page should not be elaborate to the extent that it requires the visitor to again make a search among the clutter of links. For a blog, the page may offer the links to last five blogs and the homepage. For a website, it may list the links for the top five pages and the homepage in case it does not figure among the five most popular pages.
This strategy helps because if most of the traffic on a website tends to move towards a few pages in particular then is quite likely that the visitors who encounter the 404 error pages may find these links relevant as well. The overall purpose is to maximize the number of visitors to the various pages on the website and to serve the visitors well in case they happen to come across the 404 error pages.
In case of Search Engine Optimization, the task at hand is to ensure that a website gets the hits as and when the keyword used for search relates to its content and business function. 404 error pages take the traffic to a dead end. It is required then that the SEO techniques so employed ensure that the visitors reach the relevant pages on the website.
This guest post was written by Alyssa Clarke
Alyssa Clarke is a blogger who also happens to be tech freak She loves spending on gadgets and electronics and is currently hunting for some cool computer monitors and an iPhone dock.
Plumbing Services Northern NJ – Roto Rooter NJ – Featured Client
12 months ago
Roto Rooter
The name Roto-Rooter has had an exceptional reputation for providing residential plumbing services in NJ since 1935. However, Steve Daniel purchased this franchise in 1979 to provide plumbing services in Northern New Jersey, and continues to provide more than just drain cleaning services. He and his well qualified crew provide over 200 plumbing service calls each week. Plumbing technicians provide repairs or preventive maintenance for homeowners and businesses alike. All work is fully guaranteed and this also includes drain cleaning. This is a full, not a partial or temporary guarantee. This quality guarantee is one reason the company continues to have so many satisfied customers.
Experience
Roto-Rooter does not sub-contract any of their jobs. Their technicians have 14 years plumbing experience on average. The business has more than 31 years of plumbing experience which is one reason for so many satisfied customers. Technicians are full time employees and each is qualified to perform plumbing and drain cleaning services. Since the company does not sub contract, but uses full time employees, they are covered by their worker’s compensation insurance policies. Because Roto-Rooter employees their own plumbing technicians, customers are assured that the job will be done right by an experienced plumber who is fully qualified to perform the job.
Homeowner Services
Individual homeowners can also benefit from the services offered by Roto-Rooter Plumbing and Drain Service which provides residential plumbing in Morris County. You do not have to wait until something is broken or the house is flooding to call them. Replacing rotted plumbing, older fixtures or installing a high efficiency water heater can add value to the property. The services offered are much more than simply cleaning drains, they are a full service plumbing source. Their qualified plumbers can suggest and perform various types of preventative maintenance procedures that can help save money in the long run. They are also qualified to help find more than one solution to plumbing problems and find the most economical ways to accomplish a goal.
They have a wide range of plumbing expertise such as cleaning drains, septic tanks, and laundry lines. Inspections of sewers, or drain lines, are expertly done using specialized video cameras. Water lines, valves and shut-off valves can be repaired or replaced. For homeowners garbage disposals, washers and sewers can be repaired or maintained for uninterrupted services.
Commercial Services
Professional plumbing servicesare also provided for commercial locations. Commercial and industrial facilities can benefit from replacing older pipes, installing high efficiency commercial water heaters, commercial grinder or ejector pumps and industrial valves. Roto-Rooter Plumbing and Drain Service can perform a wide range of plumbing as well as plumbing- related mechanical services. There are many types of preventative maintenance projects which can ultimately save the business money.
Plumbing srevices
Keeping the business up and running is the key to making it profitable. Using the right equipment is essential. Roto-Rooter can install commercial hot water heaters, perform grease trap pumping and cleaning as well as install and maintain high velocity water jetting equipment.
Service Area
Roto-Rooter Plumbing and Drain Services is located in the northern region of New Jersey. Their fully trained and highly qualified plumbing specialists service five counties in the area: Morris County, Sussex County, Somerset County, Warren County and Union County. They provide repair services, general maintenance and emergency plumbing services to these areas.
Customer Service
When a customer calls Roto-rooter Plumbing they will not be sent to a voice mail box, or an answering service. A knowledgeable professional will take the call personally and answer all questions. Technicians are available to work 7 days a week and they will typically be out to the residence or business in as little as 2 hours from when the initial call is made. If the technicians are already working on a customer order, requesting customers will be given a 2-hour window in which the technician will arrive. Roto-Rooter prides itself on its professional and courteous customer service.
SEO for Google Images
32 months ago
The internet is an information highway. The basic premise of Google search is that a user puts a question in the queue because they are looking for a specific piece of useful information. A multitude of sites can come up on any given search. But sometimes the best answer is not expressed with words; perhaps an image is better. For instance, if a user wants to know about a particular painter’s artwork or the differences in certain species of snakes, an image would make a lot more sense than trying to decipher through paragraphs of text. In 2001, Google launched their Google Images. Basically, it searches the web in a very similar fashion, but it is looking for images which match the search query rather than some specific words.
image images
How Google Image Search Works
To find content, Google sends out bots that spider through the web searching for relevant content and indexing it. To obtain image results, Google still sends out a bot which spiders through the web looking for relevant information. However, this bot only indexes results from images. The biggest difference in these two types of bots is that the image bot is much slower and visits sites less frequently. The image-bot may visit your site only every 6 months and it can take up to a year to get your site’s images indexed.
When Google first launched Google Images in 2001, about 250 million images were indexed. By 2005, they had indexed well over a billion; and today they have more than 10 billion images indexed. Over the last ten years they have been working to enhance their technology so that internet users can find the exact image they are looking for. These include pictures, line drawings, clip art and even faces. They also have a unique “similar images” tool which can display images that are similar to other image search results.
Meeting Increased Demand
Searching specifically for images has become more popular over the last few years. Google is working on improving and updating their Google Images search to maximize results for users who are growing more interested in the visual aspects of the web 2.0.
The newest design for search results for Google Images has several advantages. Images are displayed in a tile format so that users can view several images at one time. Users can scroll down to see up to 1000 images all on one page. They have also revamped their thumbnail previews for the newer high resolution screens.
As the mouse passes over an image you get a larger view of the image that contains more information and specific features about this particular image. One click on the image takes the user to the landing page that will show the enlarged image with the hosting site displayed behind it. Simply click outside the image to see the page it is on which has more text and written information about the topic.
How to Optimize Google Alt tags
How can an image be optimized in a typical SEO campaign? We have to realize first of all that the Google bot cannot actually see an image like an internet user can. The bot looks at several other factors and the details about the image to determine if it is relevant to the search. It‘s going to look at the Alt text, file name and surrounding text.
The Alt text is what is displayed when you mouse over the image. While you want to be as descriptive as possible with the Alt Text, you do not want to overdo it. Exclude any excessive words just include the basic description. It should look something like this:
<img src=”filename.jpg” alt=”place alternative description here”>
The alternative text needs to be simple and to the point such as “modern kitchen design”. The file name will not be much different. Don’t use general names such as pic45.jpg. Rename it with a simple, but descriptive name such as “blue-interior-kitchen.jpg.” If you try to throw in several keywords into the Alt and File names it will be unclear what the image contains and the bot may not index it.
Impact on SEO
For a NJ SEO campaign to get an image ranked high in Google Image searches, the entire page will need to be optimized around the image. Basically, this means keeping each page geared toward only one topic; do not try to optimize a page for multiple subjects. Develop the Meta and Title tags and make sure that the context is relevant as well.
The Internet Economy
22 months ago
Internet Economy
There are plenty of legitimate ways to make money online. SEO best practices work to establish a site’s rank in search engine result pages. But what would be the point of that, if there wasn’t a way to make a profit? Does it really do me a lot of good for thousands of visitors to read my blog, watch my video or find my site? Not unless there is a way to monetize.
The internet economy is a strange and interesting place, a place where many people have learned to make lots of money and where many more have crashed and burned; more interestingly, it is a place where start ups (now giant corporations worth billions) have learned to profit off of our work and profit from the content that we [users] create, as well as to profit from the time that we spend relaxing [playing games…] As Netizens [Internet Citizens] it is important for us to understand the internet economy, in the following I will discuss how Facebook makes money, how Angry Birds makes money, how You Tube makes money and will also discuss how blogs and other free content sites make money. You are welcome to post a comment if you feel I missed something.
How does Facebook make money?
We must face the fact that for the most part, many of us do not engage in activities unless we are sure we can make an extra buck or two. So what keeps Facebook free? It’s too big for someone to not be making some money off of it. And what about all the games that keep us tied up and away from our real work when no one is looking? Is anyone making money off of that? I play for free right?
Facebook is funded primarily by ads. You see them every time you log on – that’s the point. The more users they have, the more likely the ad will be seen. This makes the ad worth more monetarily. If I want to put an ad up I have to pay more because there is more likelihood that it will be seen by my target audience. That’s not much different than what kept television free for years.
Don’t kid yourself. Facebook is gathering information about you every time you log on, like something or click an advertisement. Then they sell the information that they gather about their users. With millions of users and loads of data; they can make quite a profit simply selling information.
How does Angry Birds make money?
Angry Birds
Angry Birds is barely even 2 years old but Rovio already reports more than 100 million in revenues. In just this short time, it has become the most downloaded game ever with more than 600 million downloads. Rovio, which was on the verge of bankruptcy only, spent about $140,000 to develop this particular game. While most of Rovio’s revenue comes from the sale of the game, that’s only one way they make money.
Other than the sales of actual games and apps, ads are another huge source for Rovio. The game itself gets about 10 billion ad impressions every single month. Many have jokingly called the game an advertising network. Rovio uses partnerships along with ads. On Chrome you will see that one of their sponsors is Wonderful Pistachios. These products are intriguing to gamers because in the purchased package there are special game codes that will unlock various game features.
But ads and sponsorships are being incorporated into another realm to make more bucks. Rovio is continuing to slowly expand into the social world. Rather than having just static ads they are integrating the products into the whole game experience. This encourages those who are playing the game to interact with other people, the game and products. Recently they have been integrating into Google+ and even did a short trial run on Facebook. Adding this social aspect is ramping up its popularity and getting the users more deeply involved in playing; which in turn also turns up the revenue.
How do you make money with blogs and other free content?
Notice how many blogs and niche sites have several ads. Just about any site can be “monetized” by the addition of advertisements. This is the main idea behind building some niche sites and then using SEO best practices to get the site ranked. The more visitors a site has, the more people who see the ads. The more people who see the ads, the more people who will click them and the more money the site developer will make.
Affiliate marketing is also a good way to make income from various free content sites. This means that you let someone like Amazon put a content specific link/ad on your page. When someone uses your link to surf their store and make a purchase, you get a percentage of that sale.
The real money in blogging does not come from affiliate marketing or adsense. There is a little to be made, but it will take a long time for it to amount to much at all. Most of the time blogs are used as part of an SEO campaign. A business person can write a blog which contains information about their product or services and then link it back to their main site. It is mostly a way to promote your main link.
How Do You Make Money on YouTube?
YouTube
One of the primary ways to make money on YouTube is to become a part of their partner program. If your videos are getting thousands of hits on a consistent basis, you could apply to become a partner. This would get your uploaded videos on their main page which of course would result in more views – which adds up to more chances for monetization.
Remember the YouTube video of the otters “holding hands?” Everyone shared it and thought it was the “cutest thing I’ve ever seen!” When a video like that goes viral YouTube will actually initiate a partner transaction. In this way they invite the video’s creator to monetize its publication and then the creator and YouTube share the revenue that comes in.
Cory Williams is one of those who started bringing in some big money through You Tube. He says that he really didn’t care for You Tube when it began but he enjoyed making his simple video productions and putting them up on You Tube just to share them with friends and family. He began to realize that he was getting a lot of hits on his uploaded videos and was one of the first to be a You Tube partner in revenue sharing. This income fluctuates with viewership though. Basically, when there are a lot of viewers he makes lots of money but the times that views dip down, so does the income. Revenue sharing and ad placement on the videos help to bring him in a decent income. But it also led to other income such as sponsorships. Of course, without the exposure on You Tube, these opportunities would not have presented themselves. It’s all about exposure.
Link Building and Successful SEO
92 months ago
Link Building
Link-building is a huge part of any successful SEO campaign. It works like this: if a wider variety of sites link to your site, Google rewards your site by placing you higher in search rankings. Especially if these links contain valuable anchor text related to your site. Other search engines operate in a similar fashion, but Google is the biggest player, and so most of my efforts are focused on ranking higher in Google search results pages.
Knowing this, it’s easy to go overboard when building links, and resort to tactics that will end up doing more harm than good, or simply waste your time. Buying links, using Comment Luv and Keyword Luv enabled blogs to build links in blog comments, and placing links in forum signatures are all examples of easy way to build links that do very little to actually improve your rankings. However, this shouldn’t suggest that you stop building links altogether. Instead you should concentrate on building higher quality links.
How Google Calculates Link Value
Building links on high domain authority or page rank sites is key to improving your SERP rankings. However, Google doesn’t just look at the anchor text of a link when calculating how it will affect the rankings of the site it links to. Google takes a number of things into account when calculating link value: topical value of the content surrounding the link, reputation of the site the content is posted on, and the degree of change in links back to your own site. By surrounding a link with relevant keywords and body copy, you’re telling Google that the link is related to those terms. Google uses a value called Page Rank to determine how reputable a site is. The age of a site, the number of inbound versus outbound links, and social media signals such as Facebook Likes and Tweets, are part of Google’s Page Rank calculation. The degree of change in your links is a measure of how quickly links are built. If Google sees a huge increase from one week to the next, this raises a flag that inappropriate link-building techniques may be used.
Context is important for building valuable links. It’s important to build links on sites that are related or similar to your site, both for search engines and human visitors. Your time is better spent building a link on a PR5 site that’s related to your own site than building a link on a higher ranked site that is completely unrelated. The best way to rank better in Google searches is to build links where humans will actually click through to your own site.
Relevant Links Bring Better Traffic
Focusing on building relevant links will also result in more direct traffic. People are more likely to click on a link if it’s placed in a related website, blog post or forum. Your goal isn’t just higher traffic—it’s higher conversions. It doesn’t matter if you consider a version to be a successful sale from your e-commerce store, or a new subscription to your SaaS application, or a new regular reader of your blog. Users who find your site through a link on a related website are far more likelier to convert than users who arrive at your site through a link built in a totally unrelated area. Good SEO is about higher conversions, not just higher traffic, and link placement in valuable forums, blog posts and other areas is the best way to build links that will bring visitors ready to convert.
How to Find Areas for Building Relevant Links
My favorite tool for finding good places to build links is Google Alerts. It’s easy to populate a list of key words and phrases you want to monitor, and set how you want to be notified of relevant posts. You can choose the kind of posts you want to be alerted to, and how often you want to see these alerts. I like to use “discussions” to find relevant forum and blog posts for placing links. Most of the referral traffic I see on my websites comes from relevant links. Finding people who have a problem that one of my company’s products will solve takes more time than simply blasting links all over the internet, but with a focused link-building strategy, we see more interested visitors who are ready to convert.
This guest post was written by Tyler Moore
Tyler Moore works at Expected Behavior, a web development firm based in Indianapolis. Expected Behavior has built a product called DocRaptor, a web application used to generate PDF files from pure HTML. DocRaptor handles CSS styling better than comparable programs, and uses a simple HTTP POST request to convert HTML to PDF.
Dynamic Website Design
23 months ago
Dynamic Web Design
A lot of thoughtful preparation and planning goes into any type of website. These hours are devoted to the site long before it ever goes up for the world to see. However, an ecommerce website design takes much more planning and research. Ecommerce websites are dynamic and therefore require far more effort to set up and run. Static and dynamic sites are very different in the way that they occupy their web spaces, present content to users and provide interaction; so they each need unique attention from SEO specialists to be successful. This of course, includes the website design.
Static vs. Dynamic
A static site is very quick to set up and easy to maintain. These are great for sharing information with clients and for using the web 2.0 platform for them to share the same on the various social media sites. But other than that they are not as functional as a dynamic site.
The dynamic site is set up for complete interaction. While this type of site may host various forums or polls and other components that are interactive the ecommerce website is designed specifically with web elements like an online storefront. Thus they are much more complex for the SEO specialist to develop.
Dynamic Content
Content is uploaded and stored onsite and built in to a static website. The layout and content are sort of merged together. However, with the dynamic website the content is based on a database and the content is stored separately from the site itself. This allows greater flexibility. When someone looks for a certain piece of content, like a product, the content is merged into the layout and they are then displayed to the customer. This allows the content to be flexible and the webmaster can simply update the database to update the content on the site. This is useful for larger ecommerce sites such as Amazon. Imagine how difficult it would be if every time the content needed to be updated the web marketing specialists would have to update the entire site! Instead, they can constantly create content and it is automatically updated in the database and available for customers who come seeking particular product information.
SEO for a Dynamic Website
For the static site of 4 or maybe 5 pages, SEO strategies remain unchanged. Fresh, quality content, relevant backlinks and well designed pages are some of the SEO strategies that will keep them at the top of the search engine result pages, at least in their niche. But a 4 or 5 page static site no matter how great its design is can never compete with a dynamic site such as Amazon. How do they use SEO strategies?
Dynamic sites have somewhat of an advantage as their content is constantly changing therefore it is always fresh and relevant. A content management system can help establish the linking process and also organize content by using various categories or tags. The constantly updated content seems to please the search engine crawlers as this is one thing that they look for to establish site relevancy and ranking.
Conclusion
If you just need a site to store information and interact on a simple level using web 2.0 platforms, a static site is all that is needed. But it will be a much more complex setup and procedure to develop and design a dynamic ecommerce site. But in the complexity, customers can easily find what they are looking for. Site design can contain search tools, shopping carts and user logins to help serve your clientele more effectively.
Marketing Firm in New Jersey – Featured Client, Premiere Creative
83 months ago
Premiere Creative is the perfect answer for those in search of a professional and reputable marketing company in New Jersey who specializes in web design. This well established company takes a different approach to the way they incorporate web marketing and traditional marketing plans to create a successful marketing scheme. Premiere Creative has provided exceptional web design services in NJ for clients for more than 15 years and in this time have successfully managed marketing campaigns for more than 250 clients. Among these clients are some very familiar names such as Marvel, Lipper, Whole Foods and Disney.
Premiere Creative
Partners in Marketing
The well qualified staff at Premiere Creative takes their role very seriously. They treat each business as a marketing partner and work to help clients achieve their business goals. This means that they work for clients to help them build their customer base and this in turn helps to increase profits. It does not matter what size of a business they partner with, the marketing specialists create a unique marketing campaign that is designed specifically for each business. Professional designers do not have a patterned program that they use for every customer. Instead each customer’s advertising and marketing needs are carefully considered to determine the most effective methods to be employed. After a thorough assessment they will choose a combination of the two platforms, web 2.0 and traditional media, to design an effective marketing campaign that will be both profitable and productive for the business.
Types of Media
Premiere Creative may use a wide variety of traditional media which includes a variety of standard forms of communication whether it is print or broadcasting. Their qualified marketing specialists may use several different platforms available through traditional media such as content marketing, copywriting or direct mail. As a general rule, they will not use only one method or strategy to reach their desired goals. Multichannel marketing is a common practice and using this approach allows potential customers many opportunities to come in contact with the products or services offered by the business. Multichannel marketing is simply advertising at an effective level.
This same multichannel practice is used when considering the various platforms available across the web 2.0. Professionals make expert choices when designing marketing strategies for any business. Among the platforms available is social media marketing, email marketing and content marketing. This combination employs the best SEO practices along with metric analysis and tracking to ensure that methods are achieving and surpassing the desired goals.
Branding
Using marketing strategies is very important to branding. This is a very strategic marketing strategy that can bring much success to a business or company. The point of branding is to position the company’s product or service in front of potential customers so that it is easily recognizable to customers.
Generating Leads
Although each marketing strategy and campaign is unique, they do share a common goal. Premiere Creative is dedicated to increasing traffic to a business. This increased traffic can be in various formats such as literally driving to a physical location, visiting a website or be moved to make any other type of contact. The team works hard to create a positive web presence as they feel that is a business’ main sales professional. Web development is of the utmost importance since a website is available to customers all day, every day, and all year long. One of the most effective and cost efficient ways to maximize a business’ ROI and raise profitability is to use the various web 2.0 based platforms.
Premiere Creative needs to have a very clear strategy and plan of action which includes follow through in order to achieve a high level of enterprise. Designers must be aware of and be able to identify purposes and goals for each business. This helps them be effective at choosing successful means to develop a successful web campaign.
How does the Google Algorithm Work?
13 months ago
Google Algorithm
The Google algorithm is a highly advanced piece of software that is able to examine every website and to determine the best search results for any query in less then a second. The algorithm itself is a proprietary property of Google and has never (will never) been released in full, although we know many of the things that the algorithm looks at when determining the rankings of a page. According to Google they look at 200+ different metrics for each page to determine that pages rank (about half of these metrics are well known/used by SEOs) although it is likely that Google looks at thousands of metrics that are not released. Having an understanding of the nature of Google’s algorithm is essential to the completion of an SEO strategy and to the work of professional SEO experts.
One of the better known/ better understood metrics is Page Rank, PR is a metric that we are able to measure to compare the value of any page. Page Rank was at one time a dominant factor in the Google algorithm, but with each new version of the algorithm PR has diminished in its importance, although this is still something that plays a role. Given that Page Rank is one of the better understood parts of the Google search algorithm I would like to take a few minutes to describe what it is and how it works.
Page Rank is a big piece of the Google algorithm, and although Google has added much to their search algorithm through the years it remains a big piece of the puzzle. Lawrence Page and Sergey Brin originally published the PageRank algorithm. It may have been tweaked some since it was developed, but it is certain that Google still uses some variation of it to rank internet pages. The actual PR formula is:
PR(A)=(1-d)+d(PR(T1)/C(T1)+…+PR(Tn)/C(Tn))
In this equation t1 and ti are the pages that are linking in to page A and “C” represents the number of outbound links from the page. “d” is a damping factor that is somewhere between 0 and 1. “d” is generally assigned the value of 0.85. T1…Tn is the number of pages linking to Page A. And C represents the number of links going out from page A.
PageRank
Damping Factor
Determining PageRank is calculated as though every user would behave in the same way. In other words, there is an assumption made that each person receives a random web page and keeps on clicking through links. PageRank in one respect is based on the probability that anyone randomly surfing will visit that particular page. The damping factor, represented by “d” in the algorithm is used to factor in the probability the each surfer will stop and request a different page. The probability factor is represented in the formula by the constant 
1-d). In reality, no matter how many inbound links a page has, the probability of someone randomly surfing the page will always be (1-d), this way each page always has a minimum PageRank. By factoring the damping factor in to the algorithm it makes it almost impossible to trick the system into getting a higher rank.
Calculating a Page’s Rank
PageRank is not set in stone and each time a new calculation is done, any previous PR is ignored completely. The new PR is figured by the inbound links that it has at the time of the calculation. These links could be very different from the last time the PR was calculated. T represents the pages that provide inbound links to our page A. This alone does not affect the PR of page A overall. But the PR of page T is influenced by how many outbound links C(T) are going from page T. If you notice in the formula, the denominators are weighted with “C” which represents the outbound links from page T. In other words, the more links going out from page T, the less likely it is to be beneficial to page A. This way the weighted PR of “T” or incoming pages are added up. The result is that inbound links will always work to increase the PageRank of page A. This sum is then multiplied by the damping factor and the result is the PageRank of page A.
Other Google Algorithm metrics
Anchor text can also have an advantage. Usually, this gives a better description of the web pages than what you’ll see even on the page itself. Anchor text may exist for pages that are not easily indexed such as images, databases or programs. This means that sometimes searches can yield pages that have not been indexed. Other than PageRank and anchor text, there are other things Google may consider. For one, Google can track some of the visual details like the size of fonts on a page. Larger and bolder fonts can carry more weight. And Google looks at HTML of pages.
As the internet has matured Google has begun to lower the importance of Page Rank and increase the importance of other factors, some of these factors are: the age of the site, the freshness of the site’s content, and the overall relevance of the H1 title of the site to the search query. Additionally Google has started to give increasing weight to social media and other web 2.0, and with the increasing rise of the Google Plus network it is pretty clear that social will grow in importance. There are many other factors that Google looks at but these remain proprietary secrets of the company and SEOs and webmasters are limited to using the SEO best practices that are known and that Google has released.
What is Good Content?
63 months ago
Creating original, quality content will be included in the overall web design for any business. All the content on a page should center on the product or service that you are offering to your customers. The point of your content is to show customers that you have the products or services they are looking for. Each page should contain content that is of a balanced length, neither too short nor too long. It should be at least 2 paragraphs but not typically more than 4. Give your readers relevant information about the topic. It is also important to use keywords appropriately in the content.
Good Content
Use of Keywords
While good content should make wise use of keywords, it should not be filled with extreme overuse of keywords. Panda will recognize keyword stuffing very quickly and it will be tagged as lacking good content which will certainly lower the site’s ranking. Part of website optimization is including keyword usage of about 1-2 percent. This means that for a typical 400 word piece you only want the main keyword used about 4 or 5 times. Related keywords may be used but should not be overused.
Creating content that is full of useful and interesting information can be a large part of website optimization. It is more than just a nice place to put keywords to catch the eye of the search engines. Quality content on a site is beneficial for both search engine optimization and capturing the attention of site visitors.
The Key to Good Content
Perhaps the best way to approach the content on your site is to think about it a different way. You cannot talk to more than one customer at a time, however, through your website a customer or potential client can read about your business or products 24/7. When you are writing your content, write like the customer is sitting across from you. If you had the opportunity to speak directly with a potential customer, what would you want them to know about you and your business? Write as though you were speaking directly to your customers.
Content needs to be written in a way which provides adequate coverage of your topic. Make sure it is original and well written. Always check and double check content for grammatical errors. And finally, content needs to be worth sharing with social sites such as social bookmarking communities.
Effect of Good Content
There is a definite positive effect from quality content that is shared across the web 2.0 and social media platforms. Search engines are beginning to use various social bookmarks and backlinks. Marketing specialists report that social media is having a greater influence on SERPs than before. Many are also reporting a positive effect on sales due to site content, or branded content. This positive influence includes content on more than just primary websites. Many marketing experts cite that many online businesses have increased their customer base through sites such as a company blog which is linked back to the main business website.
Do I Need SEO?
23 months ago
It’s not considered correct to answer a question with a question. However, to answer the question do I need an SEO? I want to reply – do you want traffic to come to your website? If you want to develop consistent traffic on your site and targeted traffic from people who are interested in your product or services, you will want to hire an SEO. The whole point of web 2.0 optimizationis to make your site visible to those who are looking for your services, products or information.
Successful SEO
Think about if you were operating a physical store and were putting out a particular product for sale. You would try to make it visible carefully placing it out where customers can find it so that they will purchase the item. This is really what a successful SEO campaign does for your site. It gets your product (website) out where it can be seen. Many website optimization strategies are used so that the search engines will display the site when specific related keywords are typed in.
Think about how many billions of websites there are across the internet these days. When someone types in a keyword to do a search the three major search engines will display the top 10 of those sites deemed most relevant. Nearly 70 percent will never venture past the first page of results. And 98 percent will never get past the 3rd page. This is why you do need a New Jersey SEO to work on your website. Without an effective SEO strategy, it’s about the same as if you do not even have a website on the internet at all.
Obviously it is important to get your site or page into the top results in the three main search engines: Google, Bing and Yahoo. But the web design is also a major factor. If you accomplish the goal of obtaining targeted traffic to your site and then the site is not user friendly, such as being difficult to navigate the visitor will look for their answer somewhere else. SEO and web design are partnered together to bring you the best search results and meet the customer’s needs once they reach your site.
Engaging in a successful SEO web marketing campaign is an involved bit of work. It takes time to research, develop and test results. By hiring an SEO specialist you free yourself up to take care of your business; the area of your expertise while allowing the SEO to work from his level of expertise and provide you the traffic to your site. Search engine optimization is necessary for those who have a business website. The benefits are measured in consistent traffic, positive ROI (return on investment) and ultimately sales. Yes, you really do need to hire an SEO.
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