This blog post was initially meant to be a Squidoo lens, but it seems that Squidoo no longer allows this topic to be published as a lens; given that I believe this topic to be a very important one to SEO I decided to publish it as a blog post, therefore the structure of this post may be different from other posts you’ll find on this blog. This page will contain a total of 6 articles on the topic of social bookmarks and link building; here we will explore these topics in some depth. I hope that you find this information to be useful.

Social Media Marketing 101

Social Media Marketing

The web 2.0 universe is designed to be more than just an information highway. Many younger people who use the internet today do not even remember when it was purely a source to gain information. To the new generation it has always been viewed as a form of social media where everyone can get involved, everyone can add input. This is actually the ideal opportunity for the world of web marketing in New Jersey. Social media simply makes use of this web 2.0 technology that is relying on the interaction and input of internet users. Ideally, prospective and faithful customers are marketing your product or business for you.

Examples of Social Media

In its most basic state social networking or social media is pretty much any online activity where people are talking or interacting with one another in some fashion. Some of the most popular social sites are Twitter and Facebook. These can be vital parts of an SEO campaign or a web marketing campaign. These and many other types of social sites can aid in various link building strategies. However, there are many different types of social sites like Squidoo and Digg. There are many social bookmarking communities as well as blogs; each of which can be very useful in link building campaigns.

Why Do Social Media?

There are several ways social media can be beneficial for an SEO campaign in Essex County. Other than the obvious benefits for website optimization, social sites can also help build an effective way to communicate with your customers and a way to receive valuable feedback. It can be useful when building the awareness of your brand. It can also be a way of getting valuable information into the hands of your customers. The statistics show that 88% of Americans who are 29 and under are online in some capacity while up to 75% of all Americans go online regularly. This makes social media a great platform for a web marketing campaign.

Table of Contents:

What is Social Bookmarking?
Social Bookmarking Best Practices
Social Bookmarking Communities
Social Bookmarking Strategies
Does Social Bookmarking Work?
Link Building Tips

What is Social Bookmarking?

Social Bookmarking

All of us have shared a link with a friend at some time or another. We have come across a website or blog that we found to be very interesting, and since we thought the information was useful or worth sharing we sent the link to others that we thought would also be interested. Social bookmarking is similar in essence, in that it is sharing a site with a friend. However, social bookmarks are saved online– they are saved to the web. This makes them very easy to share with friends and the online community.

Basically, you can create a profile in a social bookmarking community and then “bookmark” pages or content that you find interesting. This makes it easy to find your own bookmarks from any computer, and also to share them with others who may have the same interests. To help others find a bookmarked page, users store them and “tag” them with descriptive words or phrases. This makes them easy to locate for people and search engines.

Social bookmarking can provide many valuable back links to websites. The search engines will see these as relevant links to a site which makes them a vital part of a link building and SEO campaign.

Social Bookmarking Best Practices

Bookmarking Best Practices

Social bookmarks can be a valuable part of a successful SEO campaign in New Jersey. Actively participating in a social bookmarking community can be essential when employing link building strategies for a site. These online bookmarks are actually a very good and legitimate way to begin building valuable links back to your page or site. Search engines see these as relevant and valuable inbound links which makes them a very valuable part of SEO best practices in New Jersey.

Just like all other SEO strategies there are best practices that help make social bookmarks effective. Here are a few best practices:

• Always tag bookmarks – this is how people and search engines find them
• Don’t add all of your bookmarks in a day – spread them out over time
• Add bookmarks yourself as automated software will get you banned from some sites
• Bookmark your top pages, blog posts or topics to generate more incoming traffic from links
• Participate in the social bookmarking community – don’t simply add your own links

These are just a few best practices to help with link building strategies. If done in good taste, social bookmarks can be a very beneficial part of a link building campaign.

Social Bookmarking Communities

Bookmarking Communities

The web 2.0 changed the way the internet was used, and how it affects our lives. It is still a useful resource for information but it now provides a platform for social media. There are many social marketing strategies that can be used; one of them is social bookmarking communities.

We have probably all used a bookmark on our personal computer so that we could return to a site that we found useful or interesting. Social bookmarking sites allow users to basically do this same action, only the link is shared online not just saved to the computer. Sharing these in an online community means that these links are available for those who share this interest. Users browse the site looking for items of interest. When they find a site or a page that they feel is interesting and merits sharing they can tag it and share it on their page in the community.

Once you bookmark a page of interest you will add tags to it. These are words or short phrases that will be used by others who are looking for such information. When they find the tag on the community they can then click the link to go to the page and read the entire article or blog; or just peruse the site themselves. It is basically a social community for sharing like interests through tagging or bookmarking various sites.

What distinguishes social bookmarking communities from other social bookmarking sites is that the community bookmarking sites allow users to make friends and communicate with other members; non community social bookmarking sites are simply a place to post a link to a page.

Social Bookmarking Strategies

Marketing Strategies

Using social bookmarks can be an essential element in an SEO campaign in New Jersey. Online bookmarkscan provide valuable back links which the search engines will deem as relevant. Social bookmarking can be invaluable to a link building campaign if they are used appropriately.

Obviously you will want to be active in social bookmarking communities by adding links to sites, pages or information that is relevant. When you add a bookmark always add tags, this is a strategy that cannot be ignored; it is essential to tag the bookmark so that others can find the link to the information you are sharing with the community. The links provided are seen as relevant by search engines which make social bookmarks an important part of a link building campaign.

When you update your site or blog it should be submitted to your social bookmarking community. This accomplishes two things. For one it keeps your account in the community active and provides links back to your site. This New Jersey web marketing strategy will help keep members of your online community engaged and aware of various changes. The most effective way to do this is to add the social bookmark the same day you make the changes to the content on your site, blog or page.

Does Social Bookmarking Work?

Social Bookmarking Works

If social bookmarks are done correctly they can be very productive for increasing traffic to a site. It can be an essential part of an SEO campaign. It can be especially beneficial and productive for those targeting younger audiences. Using social bookmarks can be one of the fastest ways of getting your site to be indexed by search engines. Since these links are seen as relevant and valuable, when part of a link building strategy they can help increase the site’s ranking in search engine result pages which is the ultimate goal of an SEO campaign.

Social bookmarking uses the web 2.0 platform and allows users to search, organize, store and manage various bookmarked pages. These are tagged so that they can be found by people and search engines later. When someone finds your site through a bookmark or other social site they can bookmark it as containing interesting or useful information. This is why it is very important to include social bookmarking buttons on blogs or sites. This can be a very effective part of an SEO strategy in New Jersey. The more people who share your pages the more visible it will be to others and to search engines alike.

Link Building Tips

Website Promotion

Link building strategies are an integral part of an effective SEO campaign, SEO best practices can take many different forms with the outcome being higher rankings in search engine results pages and increased site visitors. Link building strategies are just one part of the campaign, but it is an important part and there are several ways to make it effective.

Make it easy for others to share your site on various web 2.0 social media platforms by putting share buttons right on your site, blog or page. These will create a very quick and relevant link back to your site from another online source. These help to make your site more visible and are also seen as relevant and valuable back links by search engine crawlers. These can easily be included in the web design.

Join various social websites. This can include Facebook, Twitter, Squidoo and various social bookmarking sites. These can all provide platforms from which to share links to your site. Always read the TOS to make sure that you stay within the site’s guidelines for sharing this type of information.

Avoid low quality links. If you get a lot of links but they are not seen as relevant by the search engines your site can actually get penalized by search engines so make sure the links you have coming in are pertinent and related to the site in some way. So if you choose to use social bookmarking as part of your link building strategy make sure that you become active on each social bookmarking site that you use and make sure that you also get other links from sites/blogs, not just from social bookmarks.