Internet Marketing, Web Design, SEO, Web 2.0 Optimization
Does SEO Guarantee More Business?
Get Found Online
The purpose of a New Jersey SEO campaign is to optimize a site or a page and ensure that it ranks high in search engine result pages. The benefit of this ranking is that the site gets more traffic. All of the keyword research, website design and web marketing campaigns in New Jersey are geared toward getting a site, or a particular page on a site, to rank in those coveted one to three spots. A successful SEO web marketing campaign does need to drive traffic to a site, but it serves no purpose if all it ever does is get traffic to an online location. The point of better rankings in search engine results is to increase sales.
Just driving traffic to a site is essential, but part of web optimization is to so design the site that it appeals to visitors and invites them to stay. If they only click the link to get to the site and then hit the back button to leave the campaign is still unsuccessful, there is no ROI.
Web Design
Web design is an essential part of an SEO campaign. You want a visitor to feel like they found the product, service or information that they were searching for to begin with. When they find the services they desired they are more likely to purchase these products or services. It is important to hire a reputable SEO specialist in NJ to properly design your business site. Site navigation is essential to ROI.
How Better Rankings Increase Sales
There have been many studies which indicate the top 3 positions in search engine results pages get the majority of the clicks. If you think about it, how many times do you even go to the bottom of the page when perusing results from a query you entered? And how many fewer times have you ever ventured onto the second page of the results? Rarely, if ever; as a general rule the site in the first position gets about half of the clicks; the second two positions get approximately 20 percent combined. The other 30 percent is dispersed among the rest of the first page. Of these clicks only a small percentage will actually follow through and purchase the product. This percentage is somewhere between 1 and 2 percent. However, on the high end of things it is possible to get as much as 8%. It is the logical conclusion then that 1 or 2 percent of 10,000 visitors is greater than 1 or 2 percent of 100 visitors. The more visitors a site has the larger the sales, profit and ROI becomes.
-
According to me Search Engine Optimization (SEO) is the key to success for any website or any web presence. It has the capability of generating higher sales for business. It not only helps in building PR but also in creating brand awareness. So it is an investment that many businesses should seriously consider..
-
-
-
-
Web designing is an essential part of an SEO campaign. You want a visitor to feel like they found the product, service or information that they were searching for to begin with. When they find the services they desired they are more likely to purchase these products or services. It is important to hire a reputable SEO specialist in NJ to properly design your business site. Site navigation is essential to ROI.
-
In your opinion, how long to get top ranking with SEO on a new site? There are companies that say it takes as quickly as a week while others say months.
You have a very impressive Alexa Ranking (143,975 as of today) – to what extent does a low Alexa Score factor in with Google Rankings?
Thanks.
Paul.-
Paul,
To get results with SEO you need to invest at least 6 months to a year. (Companies that promise results in less time than that are likely using black hat techniques and these will get you punished by Google). The SEO process is complex, and each step requires time. Once you start doing SEO you will start to see some results fairly soon, but you are unlikely to see your keywords rank well for at least 6 months.
As far as Alexa, this has no correlation with Google rankings, it is possible to have a very good Alexa rank and yet not get any search traffic. In our case we have a good Alexa score b/c we’ve invested in improving our search rankings to a point where we rank on page 1 for 100′s or 1000′s of search terms.
If you’d like to discuss SEO for your website/blog please go to the contact us page above and fill out your information and someone will get back to you shortly.
-
-
- Comment Feed for this Post
A professionally-designed site is indeed an essential part of internet marketing. Even if you’re not selling web design services, it is important to give future clients the impression that you value branding and quality in everything else.