Social bookmarking can be a very useful tool that helps bring a particular audience to a certain community. You can sort of think of it like leaving trails of online breadcrumbs. It’s a way to help generate traffic to a particular site. The purpose is to create a sort of online buzz about a particular topic or market. This increases a sites visibility which is the purpose of SEO strategies in New Jersey.  By bookmarking content from your topics you are engaging in a type of digital conversation that helps with branding. To make the most of social bookmarking communities, you will want to develop a strategy to optimize your effort.

In short, social bookmarking is tagging a site or a page. Social bookmarking communities are where people with like interests share their tagged sites with others within the community. You can browse through what others found of enough interest to tag; and others can look through your tagged sites. As part of a strategy the goal is that your contacts will consider your tagged content interesting enough to go check it out. This is what makes social bookmarking a key part of a link building strategy. These back links are deemed as relevant and valuable by search engines.

Currently the dominant social bookmarking communities are: Digg, Blog Engage and The Social Bookmarking Community (powered by NetLZ), there are many others, but they tend to fall into the same categories so they will not be discussed here.

The Social Bookmarking Community (powered by NetLZ)

The Social Bookmarking Community (powered by NetLZ) is one of the latest additions to the world of social bookmarking sites, developed in 2011 the site holds within itself much promise to become a major player.  This platform allows registered users to quickly and easily post bookmarks on all topics, as well as to comment on other posts within the community.  This site runs on the Corank platform and members are also able to post, comment and participate on other Corank sites.  The sites gives you quality Do Follow links which are given value by search engines.  One additional benefit of the social bookmarking community is that each profile is given its own RSS feed, this makes it simple for you to share your favorite links with friends who are not part of the community and also to get your friends to subscribe to your feed.

 Digg

Digg is one of the older social bookmarking sites that helped to create this industry, this is a great site for bookmarks, but is less community oriented than some others, although you are able to make friends and build a network.  Once a bookmark is posted you can share it with your Digg community and promote it in other ways, the goal being to get enough votes for the link to get it to the first page of Digg.  Links that achieve first page status in Digg are able to get thousands of hits and notoriety.  As far as the benefit to SEO, Digg links are Do Follow, although they are not given too much weight by search engines as they take little effort to post; the best way to make your Digg links count is to develop a strong following within the Digg website.

Blog Engage

Blog Engage is centered on blogs, as the name suggests.  Blog Engage is one of the more community oriented social bookmarking sites and tries to maintain a strong sense of community by encouraging commenting… The site is developed to give bloggers a platform from which to network with other bloggers. It is a great place to get some exposure for your blogs. Think of this site as a community of bloggers who are sharing their niches and interests through their blogs.  Links posted on Blog Engage are given a bit more weight by search engines and blog engage works to affiliate themselves with other similar sites in order to give the links yet more weight.  But if you want to make your blog engage links really count the best recommendation is to focus on the community.