While facebook can be attributed as a large source for online traffic, recent studies have shown that social bookmarking sites surpass Facebook and particular sources account for nearly half of all the internet traffic that comes through social media. When social bookmarking strategies are used properly, they can be more valuable than just helping to establish a few relevant links. It can help establish a valid online presence, increase and improve the awareness of your brand and help to drive traffic to your site. How do you include social bookmarking in your web marketing strategies?

Social bookmarking communities

Consistency

Consistency is a large factor when using social bookmarking strategies. It is important that every time an article or a new blog is added online that it be submitted to the bookmarking site. To be most effective, do it the same day as the other post is placed online.

Be Active

Being active in the social bookmarking community will help establish your credibility. Take full advantage of the web 2.0 social interactive and social media tools. Rate, comment and vote on other people’s posts. You will need this as part of your strategy; you want site visitors to check out your profile because that is where they will access your posts and thus create the links back to your blog or site. Being an active member is one of the most effective ways to use bookmarking sites.

Share and Share alike

It is a very important piece of the bookmarking strategy and SEO campaign in NJ to share your content on social bookmarking sites. But remember that you are not the only one who can share. You will want to encourage others to share your content as well. The best way to achieve this is to incorporate social bookmarking buttons on your site or your blog. This will encourage readers to share the content on the sites that they are affiliated with as well. These links are the types of frequencies that the search engines are looking for when they rank your pages. As the number of people sharing your content increases, so will your rank in the search engines.

SEO Campaign

A social bookmarking community can be a very valuable part of an SEO campaign. When a website is bookmarked it can generate more traffic to the main website. When the content is viewed on such sites and rated and gets comments it can create more interest in the product or services. This can mean more people sharing it on their own sites or through their own contacts via social networks. This can increase traffic to the bookmark and lead to increased traffic to the site. These backlinks are valuable and relevant for search engines. It really is a win-win situation and a valuable tool for an SEO campaign.