Last time we discussed the temporary nature of social media. This leads to our next point about why SEOis just as important (if not more so) than social media.

social media strategies

Yes, social media can bring publicity to your business. Social media allows you to engage in conversation with others who are also interested in the same topic as you. It allows you to share knowledge with others about that topic. It even allows you to inform others about your own products and services, a hidden web marketing tactic? However, one drawback of social media is that you can’t tailor to individual customer experiences. Here is where the major flaw of social media without SEO is exposed: When you update your business’ Facebook page about something, you are no doubt putting out information that you want users to see. However, if the timing is not right, then your update is lost amidst a sea of other updates. The issue with social media is that it presents a lot of information to an audience of people who are not necessarily looking for the information/product/service at that time. The great thing about SEO then is that it guarantees that your services will be presented to the user when he/she is actually looking for it.

Updating your social media frequently helps build your brand as well as maintain your credibility among those that follow you. Building your brand through web marketing and social media can be very beneficial. From a different angle, it basically heightens awareness about your company to those that already know your company’s name. However, the other wonderful thing about SEO is that it is able to bring awareness about your company to those that are looking for your product/service but don’t know about you yet. SEO puts you in front of the people who are interested in your product/service but don’t necessarily know about your business.

To read more about why SEO is here to stay, be sure to check out our next blog post comparing SEO and social media.