There are only a few major search engines and Yahoo! is one of them. Each one has their own algorithm for how sites are ranked in search engine results. Because of these differences, SEO’s will have to use various optimization techniques so that websites will rank higher on multiple search engines. For each of these search engines various details must be given attention. For Google it means that there will be strong keywords used in meta descriptions, tags and site title; and back links are important to Google ranking. For Yahoo! there are four main things that need to be addressed: keyword density, site structure, back links and aging.

SEO for Yahoo!

SEO for Yahoo!

Keyword density is difficult to nail down; but it certainly does not mean keyword stuffing. This will get the site penalized by most of the search engines. This is an area that should be under constant scrutiny for those working in internet marketing. It’s not like a one-size-fits-all type of deal. The type of site and industry will determine the optimal density. A good way to get an idea of proper keyword density is to check some competitor’s sites and how they rank in the results. If you are building a site for a contractor who does some form of home remodeling, check out various home remodeling sites to see how they rank in Yahoo! search results. Those which rank higher have the keyword density that Yahoo! prefers and that should be your goal in order to optimize your site.

Yahoo! puts more emphasis on site structure than any of the other major search engines. There are two reasons behind having an organized site structure. One is that it determines the order the page content is viewed and what content has the highest priority. In other words, content that appears higher in the page code will be given more value than the content situated lower down in the code. And secondly, good site structure will be reduced in code. This means that the reduction in the code will help to push the content higher on the page and it will be given more weight by the search engine.

As with the other major search engines, relevant back links help the site’s quality. This is one area that Yahoo! is pretty similar to Google. There are four aspects of back links that Yahoo! considers when ranking a site. One is the quality of the link. To consider the value of a link when optimizing a site for Yahoo! one must look at if the site ranks well with Yahoo! for related phrases, is the site related to the one being optimized, and if the link is from a trusted domain. A trusted domain is one that has been in existence for over 3 years and has solid non-reciprocal links coming from a lot of different sites. The position of the link on a page is important to search engines too.  A link has more value when it is located at the top of a page rather than at the bottom.

Aging of a site can bring a delay in search engine results. It simply takes some time to build a site’s reputation and to gather various relevant links to the site. Yahoo! is not as stringent on age delay as Google is. Generally it will take at least 3 or 4 months to get a site established.