Landing Page Design

To design an effective landing page, you want to take several things into consideration.  This includes, but is not limited to, the type of landing page you want to design, the copy, headlines, photos or videos, and calls to action. To get started on a landing page project, incorporate all of the following tips in your design plan.

Choose a Type of Landing Page

Before getting started on a design project you want to choose the type of landing page you want to design. There are two to choose from: landing pages linked to a website or blog, or a standalone landing page.

-Landing Pages Linked to a Website: Landing pages that are linked to a website are often designed to reflect the overall design and layout of the website itself. With linked landing pages, visitors complete their sale or purchase on the website that is linked to the landing page.

-Standalone Landing Pages: Landing pages that act as a standalone website can have their own unique design and layout and are not linked to a website or blog. With standalone landing pages, visitors will complete their sale or purchase directly on the landing page.

Deciding what type of landing page to design is one of the most important steps in the design process. Standalone landing pages may be the best choice as visitors are encouraged to remain focused.

The Copy – The Message

Once the type of landing page has been selected, the copy for the page should be written.

To increase conversion rates, it is imperative that the landing page be filled with a lot of well-written and compelling copy that includes as much information on the details and benefits of the product and service as possible.

Create Attention Getting Headlines and Subheadings That Are Relevant

The use of headlines and subheadings when designing a landing page is extremely important because it engages and helps visitors to scan the landing page easier. In addition, they are important because headlines and subheadings are what visitors normally read first before anything else.  By offering well written, attention grabbing headlines and subheadings, sales should increase.

Add a Video to the Landing Page

The use of photos and videos on landing pages have become extremely popular and are being used more than ever to get a message across to visitors. Embedding a video on a landing page can increase conversion rates by over 80%.  The importance of adding a video to a landing page should not be underestimated.

The Call to Action

To get visitors to take action, the landing page should incorporate several calls to action. A common call to action could be a small form visitors complete, or buy or pay now buttons at several points in the copy.

By following all of these tips on how to design a landing page, you can create an effective landing page that will convert your visitors into customers.

This guest post was written by Eric Wyatt

Eric Wyatt writes on internet marketing and social media. He particularly focuses on conversion rate optimization and landing page design.