Facebook Fan Page

Nowadays, most businesses have their own Facebook page. To ensure that your Facebook page is helping your web marketing goals as much as possible, you’ll want to consider several things.

First of all, you’ll want to pick an appropriate name for your Facebook page. While you may feel the urge to cram your Facebook title name with tons of internet marketing keywords— don’t. Doing so will actually do more harm than good. If your page sounds too generic/spam-like (e.g. “Betty’s Bakery: Cupcakes, Cakes, Pies, Bread, Milk”), then fans will be less likely to share it with friends on their newsfeed. In addition, Facebook has been known to disable updates from fan pages that sound too generic, so do yourself a favor and use your business’ real name as the name for your Facebook fan page.

Next, use the “About” section of your Facebook page to incorporate as many keywords as makes sense. Any expert SEO will tell you the importance of placing keywords throughout your content but particularly in the beginning, and with Facebook pages, it is no different.

The “General Information” section of your Facebook is a hot spot for throwing in lots of keywords in a relevant/welcomed manner. In addition, filling out the address field will help out your local seo. The “website” section is an excellent chance to create numerous direct links back to your website/pages within your site.

You can spice up your Facebook page whilst enhancing your content marketing by adding photos, events, and a discussion forum. When you add a photo, be sure to include a caption and make full use of the opportunity to include as many target keywords as is appropriate. Same goes for events: When you make an event, include the target keywords that you’d like to rank for. Lastly, besides allowing fans to “like” and comment on your page’s updates, having a discussion forum is another way to encourage communication with your fans and build more intra-bound Facebook inbound links.

By being deliberate in how you manage your social media content, you are taking critical steps towards reaching the best SEO state that your site can achieve.

This guest post was written by Premiere Creative. Premiere Creative is a New Jersey based marketing company that specializes in website usability and heuristic analysis. Additionally Premiere prides in self on doing top quality web design and SEO for clients in various industries.