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I would like to welcome you to my nineteenth SEO tip of the day; here I will discuss the importance of backlinks to improve your SEO.

Backlinks are a vital component of SEO b/c the number of backlinks and the quality of these backlinks is still the primary method through which Google and other search engines determine how a site will rank for a certain keyword. The value of backlinks has ebbed as search engines have refined their search algorithms (search engines today consider many factors not just backlinks) but backlinks are still the dominant way that keyword rankings are determined.

Trading links is one of the primary methods through which you can get backlinks – this is when you make an arrangement with another site that you will link to them if they will link to you. Trading links is seen as an artificial way of building links (since links are supposed to measure the popularity of your site). Although link trading is still a dominant method through which most new sites/blogs get backlinks, link trading is seen as a Black Hat SEO practice by Google (illigal) and if you engage in too much link trading it can get your site penalized; also Google tends to ignore two way link trades, so much link trading is a waste of time, but if done right trading links can be a useful way to improve your rankings (organic backlinks are always better though). Two way link trades are frowned upon by Google (site “A” adds a link to site “B”, and site “B” adds a link to site “A”) such links are not given much weight. It is much more valuable for you to do a 3 way link trade, this is simple a link trade between 3 sites instead of just 2, and is seen as more organic.

 

 

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