Having a well designed user friendly website is extremely important for almost every type of business, whether you are a Real estate agent in Short Hills NJ, or a professional tutoring company in NYC, it is crucial for you to have a good website that will provide the right content to your target demographic (in the case of the above example, your target demographic might be young couples looking to buy their first home, or high school students who need to get better scores on college entrance exams). Designing and building the website is a huge first step for any company trying to grow its business, although once the site is built, the next and more important step should begin, marketing the site.

Without proper marketing, any website, no matter how awesome, is doomed to fail. (I can give you many examples and statistical data, but please take my word, if no one knows about your site, you will get no traffic and the site will not achieve your goals). This is where SEO comes into the picture… Good SEO is currently one of the best tools that your website has to get traffic and to allow the people you want to be finding your site to find your site. Given that as of today close to 90% of all online traffic originates from a search engine, and that most customers choose to go to Google and type “home remodeling advice” when they are looking for a general contractor, it is vital for your site to rank for your chosen keywords so that when your customer does a Google search, that they will find your company on the first page. If this is what you are looking for, than SEO is the medium that you should be using! There are of course other methods for getting traffic to your site, using PPC (pay per click) or having an email campaign, or even paying for a TV commercial that mentions your website, but these methods are far more costly and are likely to bring far less quality traffic than good ol’ SEO.