Internet Marketing, Web Design, SEO, Web 2.0 Optimization
Is SEO Always the Same?
Industry specific SEO
Often most people see all SEO as being the same, and many SEO companies treat the optimization of different types of sites equally… but the reality is that SEO is not always the same, and different websites in different industries require different types of optimization. The simplest way to illustrate this concept is to think of traditional forms of marketing (lets say TV commercials for example). Different companies choose to optimize their budget on commercials by carefully choosing the shows during which their commercials air, (an add targeting kids products may appear either during a children’s show, or a show watched by parents, while an ad for the latest sports car might appear during certain sporting events that fit the demographic for that car…) such selection helps to ensure that each ad will reach the target niche for the product, and also helps to maximize each ad dollar the company spends. A similar process takes place, or rather should take place in every SEO campaign.
SEO as a whole encompasses as a huge spectrum of individual marketing techniques, and every campaign needs to select the best tools that would provide the biggest bang. SEO tools range from, on page optimization (which is typically the same, at least for most static websites), to off page optimization such as, social bookmarking, social media, blogging, link building… and furthermore each of these off page tools can be farther broken down, for example, under social media, there are many options that might work depending on your niche: Twitter, Facebook, Linked In, Gather… In addition to these tools, there are certain industry specific SEO tools that can be used, such tools are things like, an online community that exists for real estate agents to network…
So the simple answer is, No, SEO is not always the same. Each website has to be analyzed, and each target niche has to be closely examined in order to see which tools will work best.
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SEO is not a spectrum of techniques but the utilization of ONE set of rules.
SEO is not about different features for different industries, but the process of laying out of a webpage in order to give the human users a relevant trail to follow in their quest for information based on their search term.
SEO is the visual display of said trail and telling the search algos the identical semantic hierarchy as displayed in the visual.
Off page work, link building, will bring traffic and better Page Rank but will not affect search standings.
best,
Reg
nbs-seo.com -
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Although the ultimate goal of SEO is to bring traffic and get conversions, each company can be vastly different from the other in what they believe will be a conversion. A company such as the one running “tweetdeck” may believe a conversion is to download their basic software for free while others may be for users to buy a product through an e-commerce sight.
In this case, just as Reg suggested, SEO is vastly different in terms of strategy, but still utilizes the same set of rules to get the best results.
Backlinking through social bookmarking and blogging is important to increase web crawler bots from google, yahoo! an bing, but a clear dominant text based search relevance to keywords is the best.
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Peter,
Thanks for contributing to the discussion. You are absolutely correct and I fully agree with you that conversion is the goal and this may vary depending on your specific product. The main thing that I want to add is that when it comes to increasing the quality of your sites’ traffic, the best method that I’ve found to do this is to have a well run web 2.0 compaign, such a campaign should include blogging, article writing, as well as the development of other content that may be specific to your product/service. Re feral traffic that comes to your site from any of your off site resources is bound to be very high quality and by clicking on the link to your site they have already indicated an interest in your product or service.
But again, everything depends on your industry, home competitive your field is, and a number of other factors.
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#7 written by shravan kumar 1 year ago
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I had few sites that were not dominating search engine and the best SEO tools I used is social bookmarking and blog commenting. I think every targeted sites must need this off page search engine optimization.