[youtube=http://www.youtube.com/watch?v=r9r3PayqaZM&hl=en_US&fs=1&]

Being able to geographically target your website is potentially very important to getting quality traffic to your site from a certain region. This is particularly valuable to those of you who have a local website or who have a site that is about a store in a single location or an office. The Geo-tracking tool in Google Webmaster tools will allow you to better target your website to your specific location and will help you improve the success of your SEO strategy
This video was released by Google and features Susan Moskwa, who is an Analyst at Google.